Agree on this. Reminds me of the article by Tom Peter "The Brand Called You". It was published way back in 1997, if my memory serves me correct. In that he writes that each one of us is a company by itself: Me Inc. and that we need to keep creating a impeccable and remarkable track record that have noteworthy contribution to the team we work for. Brand-You is greatly important in Gig Economy.

And like companies we need to jealousy guard our brand else someone will hijack it.

Here is the link to the Tom Peter's article published in "FastCompany" ... https://www.fastcompany.com/28905/brand-called-you

Cheers!!!