Today's world is changing very rapidly, and marketing is changing with it. Today, you can use online branding to achieve a long-term increase in sales and stand out among competitors, which many successful companies are already doing, like https://zeev-import.com. Today in the arsenal of marketing, there are many different tools. Branding is one of the most important: it helps a company or a particular product differentiate itself from competitors, creates additional value, and increases sales in the long term. Every day, we see many brands around us, some of which are known throughout the world, while others are only in a particular region. Branding is everywhere, and, of course, it has not ignored such an important sphere of modern life as the Internet.