BRAND TOKEN: Token as a Service

Brand Token as a service: Tokenize your product and reward the customer.

We live in the time of successful formation and rapid growth of the block chain – based market. We see governments, banks, and corporations implementing block chain pilot projects, while independent users and investors are actively entering the crypto currency market.The financial sector is leading the way in block chain and digital assets in today's world whereby making the digital economy block chain technology keeps on developing in the way businesses are been handled. The use of Cryptocurrency has been able to present an easy to use digital alternative to fiat currencies offering friction-less transactions and inflation control because of these, industries need to build bridge between traditional and emerging asset classes by making experiences traders to team up with experienced developers to build this bridge.

Lets take a look at the video below to have an insight on what we are going to discuss:

WHAT IS BRAND TOKEN
Brand Tokens is an all in one platform to manage all your brand token needs.

HOW TO USE IT
Issue your own blockchain-based loyalty ERC20 token. List it on our exchange. Easily integrate tokens into your services. Reward your clients with tokens and give them perks in exchange.

5 KEY WORD IN BRAND TOKEN
ISSUE REWARD EXCHANGE PLAY REDEEM

ADVANTAGES OF BRAND TOKEN PLATFORM
For Customers
Today's customer wants to be rewarded instantly, and if they don't feel even a small endorphin rush, they won't catch on and engage. This is especially important during the first experience with the brand. Using tokens, they can be rewarded instantly because they will receive valuable tokens that can be redeemed or sold right away. Receiving tokens feels like getting cash.
The value of tokens is priced in real-time, so they might even become an active player on the brands market. If there are strong incentives put by the brand, users can engage not only through purchasing but also by trading the token. Thanks to the model where every brand has their own token, users can benefit from price differences. It means that every now and then, there will be a great deal to make with the brand. If the price of the given token loses in value for some reason, deals also become cheaper, giving the client an even better deal.

Many Brands in one place - get the most out of what you’ve earned!
Instant and transferable rewarding - tokens priced realtime
Many good, customized deals for everyone
Friends on board - sharing is caring - buy together even cheaper
Manageable token wallet with friends and family
Better User Experience - more fun
Play & Win and Play & Earn programs for tokenized members
Extra promotions not accessible for untokenized users

PROBLEM
Cash-back rewards delays
Cashback rewards are easy, but some companies still make it complicated. Cashback rewards are in the form of rebates, and most cards require that the holder logs into the issuing bank's website to redeem as cashback on their statement. There are times when the options involve mailing the check, and this takes more delays. Only a few banks permit for automatic redemption.

Functional restrictions
A number of loyalty programs have certain limits. Only certain locations are available at certain times. Thus, consumers have to ensure they have sufficient points to redeem their points. Such rewards cannot be replaced for something else, so either the consumer redeems or overlooks the points. Consumers have to first consider whether they get value or need to wait.

No favourable infrastructure
Organizations favour more extended redemption periods, adherence to terms such as the purchase of specific items to improve their sales. This scenario shows that there is a disconnection between the needs of the consumers and those of the organization. Part of the problem is because of the lack of favourable infrastructure to issue, track, and make the system more efficient for both organizations and consumers.

Other issues:
Account inactivity
Because of a deferred prize, users lose interest and engagement. This makes their loyalty account become inactive.

Low redemption rates
Unclaimed rewards are accounted for as liabilities on company balance sheets.

No transparency
clients have no insight into the total supply of points in circulations, etc.

High transaction and system management costs
it often costs high to create and maintain the loyalty program.

Incompatible systems
It is tough to integrate two systems into one.

High customer acquisition costs
Businesses tend to spend more on customer acquisition.

No liquidity
Points can’t be exchanged for anything else other than prize

The Solution
Research has further shown that giving customers more autonomy and options in terms of the structure of loyalty, flexibility on when to redeem, relevant Infrastructure, automated redemption, fast Channels, and cash-like Token Rewards will help to tackle the market problem. With the help of blockchain technology, the needed solution can be provided. Brand Tokens is building tools that enable organizations and companies to issue and manage their own branded tokens.
Unlike other existing loyalty programs, we are offering a high level of flexibility, automation redemption, and monetary value rewards. Our solution is one-of-a-kind as we are the first to make this move in the loyalty industry. With our outstanding blockchain-driven solution, businesses will be able to create their own token on the Brand Tokens network. With this newly created token, each business will be able to reward their customers or clients on a secure, transparent and efficient platform.
BRND and xB tokens are exchangeable for other digital assets within the Brand Tokens platform. Businesses also accept the tokens as a means of payment. Users can hold them as digital assets and trade with other digital assets such as Bitcoin. This enhances the utility of BRND and xB tokens and makes them universally acceptable. They are also portable since they reside on users’ digital wallets. The ability to make BRND and xB tokens easily exchangeable gives them more value and utility than any of the current tokens in the industry.

HOW IT WORKS
BRND Token is designed as a TaaS. The TaaS model presents an innovative model that enables businesses to capitalize on the rise of blockchain without dealing with hurdles, risks and technical barriers associated with creating and owning tokens. Our business model pools together blockchain advancements and the emergence of crypto economics to empower all our token holders and create a better reward system. Through registering to the Brand Tokens network and acquiring BRND Token, which is the key token running the network, businesses can create their own unique token (xB).
Each business can use their unique xB to reward their customers in a more efficient way. We are offering businesses the opportunity to have their own unique token without going through all the technical challenges and costs of creating a token from scratch. Our platform has made it very easy for each business to reward their customers with the coin of their choice. This way, each business maintains their brand unlike other loyalty platforms that enforce a single general token for all businesses. The fact that each business can create their own token on our platform makes us stand out among the competition. In fact, we are pioneering in this endeavour.
When a business has created their own token, it is expected that the business encourages their customers to be a part of the network. With the unique token, each customer is easily rewarded for any business activity or task done. The customers are rewarded in token, which has a monetary value, and is stored in the customer’s wallet on the platform. With the token, the customers can purchase items or services from the particular business as well as convert to BRND, BTC, ETH and FIAT. This way, a business can confidently build a stronger relationship with their customers, and customers can easily be rewarded in a much more efficient manner.

TOKEN DETAILS
SYMBOL: BRND
TOTAL SUPPLY: 1,000,000,000 BRND
DECIMAL: 18
BLOCKCHAIN: Ethereum - ERC20

TOKEN SALE
SOFT CAP: 250,000 USD
HARD CAP: 1,000,000 USD
ACCEPTED CURRENCIES: BTC / ETH / FIAT

TOKEN DISTRIBUTION
10%: Pre ICO
20%: Round I of an ICO
40%: Round II of an ICO
15%: Marketing
10%: Team
5%: Reserve & liquidity

ROADMAP
2020
Q1
Brandtokens OU Company is incorporated in Estonia as a software and technology company.
New website allowing Sign-Up for both Brands and Users with opportunity of subscribing for favourite brands tokens.
preICO open for internal clients (limited edition to only 100 mln tokens).

Q2
Voting system for users to decide which Brands they welcome on the platform.
ICO - 400 mln tokens in distribution.
First 1.000 Brands in the system.

Q3
Mock-ups of an application
Launch of loyalty program in tokens with BRND and xB for beta-testers and early adopters.

Q4
Open platform for every company, massive on-boarding.
Marketing deals, growing brand and user base.
Launch Marketing Automation Tools for Brands.

2021
Q1
AI powered profiling, new quality in Marketing Automation.
Platform development.

Q2
ICO Round 2.
Intense marketing of the platform.

Q4
BRND token listed on exchange platforms.
Buyback of BRND tokens for the first time.
Platform development.

THE GREAT MINDS BEHIND THIS PROJECT
Robert Wesker: CEO & Co-Founder

Szczepan Bentyn: COO & Co-founder

Mohanraj MS: CTO

Tomasz Rozmus: CBD

Marta Lapacz: Business Developer

Mustafa Dahdouh: UX/UI Designer

Lirdi Cani: Project Manager

Zofia Pacholczyk: Social Media Manager

Khaled Mouhssine: International Sales Manager

For more Information, Please visit our website:
Website: https://www.brandtokens.io/
Medium Page: https://medium.com/@brandtokens
Telegram: https://t.me/BrandtokensChat
Twitter: https://twitter.com/BrandTokens/
Facebook: https://www.facebook.com/Brand-Tokens-104051281046530/
Whitepaper: https://brandtokens.io/assets/PDF/Whitepaper.pdf
Reddit: https://www.reddit.com/user/BrandTokens

Author: Seunola
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