Slapping a keyboard on an Android device isn't enough, BlackBerry needs to do more to stay relevant

There’s a community around these devices as well; you know an Apple guy or an Android guy when you see one. Companies like Xiaomi and OnePlus are making their living off these communities and they’re an integral part of mobile culture.

Few companies have transcended that gulf that separates your run-of-the-mill device maker to a brand that inspires emotion. Apple, Nokia and BlackBerry are among the few brands that have done so.

BlackBerry and Nokia, yesteryear’s heroes, lost their communities when they failed to innovate in time to meet the challenge presented to them by the coming of the iPhone and the rise of Android.

Both brands still inspire emotion in a lot of people, but those people will now be proper adults, with some nearing their sixties.

Roots are important

Nokia is attempting to rebuild itself by heading back to its roots. For me, the defining factors of a Nokia phone were its ruggedness and