ICO review: Brickblock

Token Metrics
Project: Brickblock
Token symbol: BBK
Soft cap: $2 million (reached)
Hard cap: $50 million
Price: 1 BBK = 0.6 USD
ERC20 token: Yes
Countries excluded: USA, Canada, China, Singapore
ICO is LIVE NOW, a few hours left, join here (https://www.brickblock.io/)
Token distribution:

Project Solution
Brickblock is a blockchain-backed project aiming at providing a smart contract platform contributing to the real estate industry (And will widen their field to exchange-traded funds (ETFs) and coin funds in the future) so that the supply and demand can connect seamlessly, transparently and securely.

So first, let’s look the problems that the Brickblock project is aiming at right now:
We have to admit that the real estate industry is being contained by a lot of problems.
For example, the evidence of ownership of the financial benefits generated from the assets is usually paper-based, which causes 2 issues:
The high fees: banks and other storage service providers charge investors quite an amount of money that is not reasonably fair enough for the service they are delivering: for their documents being kept in those places. Sometimes, especially for small-sized investors, those costs make up a large proportion in their budget allocation, causing them more spendings than gainings - that's a extremely high financial industry entry bar right there.

The low liquidity:the friction that that lengthy and inefficient business model creates. We are talking about paper - which could not be checked automatically by machines or any algorithms; therefore, middlemen are involved a lot in those steps within the process, wasting a lot of time since they need to handle it by hands.

Moreover, the geographical barrier prevents a lot of investors around the world from making any foreign investment when it comes to real estate because of the cost they might have to spend when traveling to do it by themselves or the cost of hiring an intermediate party proceed the process on their behalf, whose quality can only be tested by time.
Those problems are solved thanks to the Brickblock solution, setting the world free from the that long-time containment.
How it works:

By establishing business partnerships with real estate-related companies around the world, they have income-generating private equities listed on their Brickblock platform (of course, only the ones with certified information and it comes with investment-related metrics like ROI or IRR for investors' better decision). Users are given the opportunity use their Ethereum to invest in those assets, and in return, they get regular dividend payouts coming from the revenue that those private equities generate monthly proportionately to their amount of money invested in the it.
As an apartment, a building or any other real estate asset completes its funding, an unique Proof of Asset token (PoA) for that particular private equity is issued to the contributors to represent that legal right of ownning the economic benefits generated by that asset.

So, with that digital record of owning the shares of the revenue that house or apartment is generating, you can now trade it in the real estate industry just easy and quick like trading any stocks by making a few transactions, which largely automates the process of transferring property in a matter of days or even hours, instead of length months.
Besides, by utilizing the blockchain technology, the decentralized Brickblock platfrom is achieved, providing everyone around the world with investment opportunity in the real estate industry since there is no single central party to control and the fee of accessing the opportunity is much cheaper than it used to be as all is tokenized.
Explainer Video:

Token Information
The Brickblock’s platform contains three tokens: Brickblock tokens (BBK), Access tokens (ACT), and Proof-of-Asset tokens (PoA). Let's have a look at this confusing concept
Brickblock tokens (BBK) are the ones sold in the ICO which can be activated or deactivated on the Brickblock platform. When Activated, those BBK tokens automatically generate Access tokens (ACT). When deactivated, they can be traded on exchanges.
Access tokens (ACT) are the network fuel. every transactions on Brickblock is charge 0.5% fee which could only be paid in ACT. Sellers and buyer creating the smart contract on the platform to close the deal of funding an asset would need ACT to complete their process therefore, when that takes place, the asset’s smart contract sends buy orders for ACT to BBK holders who have activated their tokens will receive the buy order and can then sell the ACT for ETH with just one click.
Proof of Assets (PoA) tokens: as explained, the PoA tokens are unique according to that specific asset and they legally entitle the own to the profits of the underlying asset

Team
The Brickblock is a valid The team is well-establised with experts and professionals from all the fields needed to run such a blockchain real estate project: They have blockchain engineers, real estate entrepreneurs, real estate companies, financial advisors from venture capital firms and a great marketing team with community ambassadors to spread the project's ideas to the most out there.

My thought:
The Brickblock is a valid project for long-term investment, they have experts from both IT and business side executing the implementation plan to achieve the vision, which most of the full-of-novel-ideas projects that could never deliver.

For more information about the ICO, please visit the following links:
Website
Whitepaper
Bitcointalk ANN
Telegram
Youtube

• The information contained in this article is for informational purpose only and not financial advice. Do your own research before making any investment decisions. Thus, I can not be hold responsible for the readers' investment decisions.