Let's Build Your brand on BlockChain, shall we?
One my mentees is in the pursuit to build a brand of her own in the digital space.
She has an interesting profile.
She is a Doctor and a mother.
She drives a Royal Enfield Motorcycle and has done sole trips (of more than 1000 kms each) with in India.
She is has worked extensively in the digital marketing space.
She works the COGs of Social media platforms like LinkedIn, Facebook, Twitter, Instagram, YouTube.
She has been at it for sometime now.
(I am not sharing her links here as I want to keep the focus on YOU - the reader, than her).
Her challenge is that she has not got any traction on to establish her brand online.
She earnestly asked me if she is missing anything.
I am not sure if I can tell her what is missing, but then again I felt I should write about that pursuit to seek any guidance from the community, that we belong on Steemit, may help her (and others like her) to build a brand online.
I believe that the future belongs to those enterprises and individual who will create a 'Blockchain Self' of themselves.
So, what can I tell her to build a brand of her 'BlockChain Self'?
Side Note: I plan to write this note progressively. So if you have anything to add to this post, please do leave a comment so that i can include it in the note.
Step 1:
Get on SteemIt. This platform is the combination of Facebook and Reddit, technologically speaking. Steemit is a Web3.0 Decentralized Apps (DaApp). You own everything you put on SteemIt. And your content helps you monetize your TIST (Time, Intellect, Sweat and Tears), unlike the other Web2.0 platforms like Facebook, LinkedIn et al.
Step 2:
Find a topic that you can write a 300 worded post everyday for the next 60 days. FROG the topic. Gather your ROI on the topic.
FROG = Find. Recognize. Organize to Grow.
ROI = Reflections. Observations. Insights.
And start writing and post a post once in two days.
Step 3:
As you start posting your posts on the chosen topic (for which you want to be a BRAND), do share a post or two, about who you are as a human. Talk about what you like and feel. Remember, people would love to know more about you as a human, as an intellect and as a feeling being. Some interesting stories about your ROI, I mean.
Step 4:
Be an ostrich. Put your head into it. FROG it. Gather ROIs. Get to do 33 posts in the area of your passion. In between you would also have made posts about you, about 3 to 11 posts on what you feel and like.
Step 5:
Would write the next steps as I get to hear from the community. (So please do post your comments below.)
If you do the above 4 steps, would you have built your brand in the area of your passion?
I am not sure. I don't think so.
But having done that 33 Passionate posts (PPs) and 11 feeling being posts (FBPs) on Steemit, you would have come to know
- what are you good at writing?
- which one of your TIST is getting you more traction?
- What is the profile of people who are engaging with you?
- What do they converse with you?
- What can you deliver to them consistently? (By the way the simple definition of a brand is ' Delivering a Promise consistently over a period of time").
So, do go after those 33 passionate posts and 11 Feeling Being Posts.
By having all of them on Steemit, you are on your way to build your brand on BLOCKCHAIN.
Can we be at it?
For your happiness (:-)), health (\0/) and peace (&),
KK