Controversial Artificial Sweetener Added To New Diet Coke Flavors
Coca-Cola recently unveiled their new Diet Coke flavors to the world: Fiesty Cherry, Zesty Blood Orange, Twisted Mango, and Ginger Lime.
Along with the introduction of these new flavors they've also introduced a new look to their cans as well (see image above).
Looking For A Sugar Substitute...
The new marketing strategy of theirs is an attempt to try and turn around declining beverage sales.
Diet Coke is alleged to be the weakest link in the cola product lineup for Coca-Cola. Sales for diet soda have been declining for the last decade, as more consumers turn away from consuming beverages that contain controversial additives and preservatives.
More people these days are turning to water and functional beverages like energy drinks and sports drinks. Bottled water sales have been on the rise for the last several years and that is one of the fastest growing categories in the drink space.
People have made it clear, by spending their money elsewhere, that they don't find diet soda to be the healthy beverage option that they are looking for.
Coca-Cola also recently took their horribly performing Coke Zero out of the US market and they've replaced it with what they've called Coke Zero Sugar. The new Coke Zero Sugar is sweetened with the use of aspartame and acesulfame K.
As well, their new line-up of Diet Coke products are also sweetened with the use of the controversial sweetener acesulfame K (Ace-K), along with the usual aspartame.
Ace-K is roughly 200x sweeter than sugar and has been approved by the FDA. However, there are some critics who have said that you should be cautious about this artificial sweetener, despite the dozens of studies that might look like they support its safety.
For now, critics say that it's unknown for certain whether this ingredient is safe or dangerous. Previously, concerns have been raised by the US Center for Science in the Public Interest, but the European Food and Safety Authority along with the FDA have disregarded those claims.
Among the concerns for Ace-K are worries that this artificial sweetener might promote cancer, liver problems, and disturb the gut microbiome.
Despite the current approval from the FDA and the widespread use of this ingredient in the market today, critics still maintain that more research is still needed in order to better understand the potential long-term effects.
Pics:
Coca-Cola Company via People
giphy
Pixabay
The content above is posted for informational purposes only.
Source:
http://people.com/food/diet-coke-new-flavors-colorful-cans/
http://www.businessinsider.com/diet-soda-sales-are-falling-2016-6
http://www.businessinsider.com/coke-zero-sugar-trumps-diet-coke-2017-10
http://fortune.com/2015/10/23/diet-coke-sales-plunge/
http://www.businessinsider.com/review-diet-coke-new-flavors-2018-1/#coca-cola-isnt-changing-the-classic-diet-coke-recipe-with-the-new-flavors-however-the-company-hopes-to-manage-the-best-of-both-worlds-avoiding-the-fury-of-loyalists-while-making-some-necessary-changes-to-finally-grow-diet-cokes-sales-and-while-we-dont-expect-zesty-blood-orange-to-catch-on-flavors-like-feisty-cherry-seem-like-a-step-in-the-right-direction-5
http://fortune.com/2018/01/10/diet-coke-relaunch-sweetener-ingredient/
https://www.thedailymeal.com/healthy-eating/diet-coke-new-flavors-controversial-ingredient/011218
http://www.ibtimes.com/what-ace-k-diet-coke-ingredient-200-times-sweeter-sugar-2640141
https://www.thedailymeal.com/drink/chemicals-your-soda-what-they-are-and-what-they-do-slideshow/slide-3
https://goo.gl/mDY81v
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1570055/
https://www.ncbi.nlm.nih.gov/pubmed/20166324
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There is an act called Nutrition Labelling and education act. That act should be cascade down to more and more people so they can take action when they found such issues.
Exactly! People shoukd be aware
You can find the NLEA act on internet as well. Just Google it and you will find lots of good stuff about it.
Will do. Thank you!
These artificial sweeteners scare me, as much as these new Diet Coke flavours sound nice I don't think I could bring myself to try them. Thanks for sharing this information @doitvoluntarily :)
I have heard that people say Diet Coke is worse than reguLaw come because of all the arftifical sweeteners they have added . And it’s more harmful to our body
not just people ... scientist...
Has there Ever been a safe artificial ingredient?
I stopped drinking this months ago, i hate the taste now, I prefer water :)
But those first few months before you loose the taste for it are so painful!
Yeah i did crave some :)
Listen to Dr Rhonda Patrick talk about the dangers of diet sodas on the gut microbiome. Very interesting stuff
This sounds great to me @doitvoluntarily ! Im sure it tastes much better as well then what they are useing now ! either way its better then straight sugar , I would have t try it and see ! I wonder if its available in Canada yet !? sugar can be very adictive , and if theres a way to break free from it then its worth a try ! lets face it millions love soda ! And as always the old saying is true here "You Are What You Eat / Drink !!" Steem On my friend !!upped
and resteemed👌✌👍😀
Aspartame does give me headaches. as a child I never knew why. as an adult I heard about it and cut it out. I rarely get headaches now :)
Upvoted and resteemed brother!
There is so much back and forth with what is good for you and not, I will just stick to the real stuff. It has been working for hundreds of years. tip!