Kidswear: The New Lucrative Niche, Thanks To Millennials

Kids have always been a lucrative niche for marketers: pester power is real, and lately, with the rise of social media, fashion and showing off a well-dressed tot is one way for families to get another income – and for smart brands and marketers to boost their street cred and presence.

If you’ve been on Instagram’s Discover feed, you can’t have failed to notice the children dressed up in stylish clothes – and as a trend, it’s still growing. While childrenswear has always been a staple and stable industry, it has never been “cool” until now.

Which means that millennials – many of who are now new parents or expecting, are eager to jump on a bandwagon that’s predicted to grow 8% through 2021, particularly in the luxury market. But what’s really interesting is what parents are getting.

There’s no one style – streetwear, cute, luxury, you name it, and a fresh face on Instagram is getting plenty of love showcasing it in photo after well-shot photo. For online marketers, this represents a huge opportunity.

Not only is the opportunity for affiliate sales there, there’s also the chance to help new parents to make their kid Instafamous without the long hours that already go on top of the stress of being a parent. What they do want, however, is a cool kit – and that means cool clothes, not the ugly hand-me-downs that we remember from our own youth.

Or, simply cut out the middleman and develop your own brand of street cool and dropship to exciting parents. The sky is the limit here, and with the millennial generation the one slowly gaining the biggest purchasing power, this is one area that the ambitious would be crazy to ignore.