Quick Advice Before Starting your Business

There’s no sugarcoating it: launching a startup isn’t for the faint of heart. More startups fail than succeed, and the only way of avoiding their fate is elbow grease, fanatical determination and a willingness to work impossibly long hours. That’s why it’s so important to make sure you’ve got the essentials down before you jump in. Whether it’s effective fundraising, firing underperformers or motivating your employees, these are all skills you can learn. Pair that with a can-do attitude and an ability to keep calm in the face of crises, and you’ll be set for success!

What you can do:

Aim to be great – don’t content yourself with good.

Ask the average manager how her company is doing, and she’ll usually compare its current performance to last year’s or the competition’s. That’s not good enough; if you’re not comparing yourself to what you can become or the greatest successes in your field, you’re on course for mediocrity at best. So start setting your sights a little higher than usual. As they say, if you shoot for the moon and miss, you’ll still land among the stars.

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