Look at the travelfeed announcement today. Not only have they set up stall on the STEEM blockchain with their own exclusive interface. Now they will be onboarding their own users and building a separate community there. Their website is well designed with quality posts on it. Not only that, they are bypassing a lot of the technical parts of STEEM that make it tough to use so that they can onboard the normal users. These people can then learn more about STEEM if they wish in their own time. Brilliant development.