A new BYD car brand called Longwang.

The name of the new luxury brand BYD has finally been unveiled.

On the evening of November 8, 2022, BYD officially announced the name of its high-end car brand "Longwang". BYD insiders told the First Financial Reporter that the expected price of Wangwang brand products is from 800,000 to 1.5 million yuan, and the specific price will be announced at the launch of the corresponding models.

The positioning of an elite brand is a new energy brand of the millionth level, and the brand, product, sales service network, operation and other aspects are a new and independent team.

Currently, domestic cars powered by new energy are in line with rapid growth. BYD recently released sales data for October, when sales reached 217,800 units, which is a new record. In the first 10 months of this year, the total sales volume of BYD passenger cars powered by new energy reached 1,392,800 units, an increase of 239% compared to last year.