Cashmere Clothing Market Insights And Consumer Preferences Report To 2030
Cashmere Clothing Industry Overview
The global cashmere clothing market size was estimated at USD 2.80 billion in 2023 and is expected to grow at a CAGR of 6.2% from 2024 to 2030. Cashmere clothing has gained significant traction globally, becoming synonymous with luxury, comfort, and style. Derived from the soft fibers of cashmere goats, this exquisite material is known for its exceptional warmth and unparalleled softness. Cashmere clothing has witnessed a steady rise in demand, driven by consumers' increasing preference for high-quality, natural fibers.
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In addition, the influence of fashion trends and celebrity endorsements play a role in driving product demand. Celebrities often showcase and promote cashmere clothing, including pants and trousers, increasing consumer interest. The aspirational value associated with these garments further propels the product demand, as consumers seek to emulate the style and sophistication of their favorite influencers. For example, Taylor Swift, Kate Middleton, Emily Ratajkowski, Selena Gomez, and Carrie Underwood are known to own and promote cashmere clothing, contributing to its popularity. In September 2022, Gigi Hadid launched her own direct-to-consumer cashmere line called Guest In Residence, and in January 2023, Brad Pitt co-founded the luxury label God’s True Cashmere. These celebrity endorsements have helped bring attention to cashmere clothing and have influenced consumer interest in the fabric.
The surging demand for cashmere clothing can be attributed to a confluence of factors that resonate with modern consumers. Renowned for its unparalleled softness and luxurious texture, cashmere offers a sensory indulgence that aligns with the contemporary emphasis on comfort and quality. Its natural insulation, providing warmth without bulk, caters to diverse weather conditions, enhancing its appeal as a versatile wardrobe staple.
The durable nature of cashmere, when responsibly sourced, aligns with the growing trend of ethical and sustainable fashion. Fashion influencers and designers alike have embraced cashmere, integrating it into diverse styles, and contributing to its prominence in high-end collections and on social media platforms. The increasing accessibility of cashmere, coupled with rising disposable income, has facilitated its adoption by a wider demographic globally. As consumers prioritize longevity and value in their purchases, the enduring allure of cashmere continues to make it a coveted choice in the evolving landscape of fashion preferences.
Cashmere clothing manufacturers are continuously pushing boundaries and employing various techniques and materials to craft unique and alluring options for consumers. From traditional patterns to more avant-garde designs incorporating diverse textures and styles, the landscape of cashmere clothing is in a constant state of evolution. Younger demographics, known for their adventurous fashion sense and openness to new styles, are drawn to innovative cashmere clothing not only for their refined and intricate designs but also for the sense of exploration and creativity they bring. For instance, in September 2022, UNIQLO, a clothing apparel company, introduced its latest innovation: 3D cashmere knits. These garments, crafted from pure cashmere, showcase the application of WHOLEGARMENT Japanese knitting technology, resulting in seamless apparel. This launch is a strategic response to the escalating demand for high-quality cashmere among women, exemplifying UNIQLO's commitment to meeting evolving consumer preferences.
Collaborations and partnerships with sustainable initiatives or other well-known brands are gaining traction in the market. Such collaborations allow cashmere brands to tap into different consumer segments and create limited-edition collections that often combine style with a purpose, such as supporting social or environmental causes. For instance, in September 2023, Zegna and The Elder Statesman partnered to launch the Oasi Cashmere collection. The two brands combined their expertise with the fabric to create a range of luxury cashmere garments. The collection not only focused on aesthetics but also incorporated new sustainable practices into production, aiming to create fully traceable cashmere garments.
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Cashmere Clothing Market Segmentation
Grand View Research has segmented the global cashmere clothing market based on product, end-user, distribution channel, and region:
Cashmere Clothing Product Outlook (Revenue, USD Million, 2018 - 2030)
• Sweaters & Coats
• Pants & Trousers
• Tees & Polo
• Others
Cashmere Clothing End-user Outlook (Revenue, USD Million, 2018 - 2030)
• Men
• Women
Cashmere Clothing Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• Online
• Offline
Cashmere Clothing Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o Spain
o Italy
o France
• Asia Pacific
o China
o India
o Japan
o South Korea
o Australia
• Central & South America
o Brazil
• Middle East & Africa
o South Africa
Key Companies profiled:
• Loro Piana S.P.A.
• Brunello Cucinelli S.p.A.
• Pringle of Scotland Ltd
• Autumn Cashmere
• TSE Cashmere
• 360CASHMERE
• REPEAT cashmere
• WHITE + WARREN
• KINROSS CASHMERE
• LISA TODD
• Gobi Cashmere
Key Cashmere Clothing Company Insights
• Loro Piana offers a range of luxurious garments, including sweaters, scarves, outerwear, and accessories, all known for their unparalleled softness and quality. The brand is synonymous with timeless elegance, combining traditional Italian craftsmanship with a commitment to sustainability.
• Pringle of Scotland Ltd is a fashion brand that manufactures and designs apparel for women and men. The company specializes in cashmere knitwear and has been granted a royal warrant to produce knitted garments.
• LISA TODD distributes its products through boutiques, specialty stores, and department stores across North America, Asia, and Europe.
• The company offers a wide range of cardigans, pants, and sweaters for both men and women. The company sources its cashmere from Alashan in China.
• 360Cashmere products are available through retailers and department stores across the U.S., Europe, and Canada.
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Recent Developments
• In January 2024, WHITE + WARREN announced a collaboration with the Metropolitan Museum of Art for the launch of its limited-edition collection. The luxury knitwear brand partnered with the cultural institution to release a 10-piece cashmere capsule for winter. The collection was inspired by two tapestries: "Arms of Greder Family of Solothurn, Switzerland" and "Fragment of a Tapestry or Wall Hanging." The collection also included embroidered cashmere beanies featuring The Met’s vintage Renaissance M logo and White + Warren's travel wrap. The collaboration was available for purchase on WhiteandWarren.com and at The Metropolitan Museum of Art's gift shop
• In October 2023, Loro Piana reopened its flagship store in Dubai after undergoing renovation. The store includes a new concept, providing a luxurious shopping experience. The store spans two floors with a private entrance for VIP clients. The interior design showcases Loro Piana's iconic style, with natural materials, warm colors, and signature wood and marble details. Loro Piana fabrics inspire the store's façade and have been redesigned with terracotta ceramic tiles.
• In February 2023, Pringle of Scotland was announced as the exclusive apparel sponsor of the 2023 Dimension Data Pro-Am, a premier social golf event in South Africa. The event brought together professional golfers, leading entrepreneurs, thought leaders, and executives. The event aimed to elevate women's sports and create more equality. Pringle of Scotland, a subsidiary of FrontierCo, partnered with Dimension Data to enhance the event experience. This partnership with a premier social golf event helped increase Pringle of Scotland's visibility, especially within the affluent demographic attending such events.