There is nothing wrong in being confused as ICOO is not like any ordinary token, and I will be happy to try enlighten you as much as possibe.

ICOO is in a way the ICO of ICO's since you invest in all the ICO's presented on OpenLedger either as an ICO prelaunch or as an issued asset with an ICO performed on the platform itself. Either way you as ICOO holder benefit from:

1. investing in more ICO's by investing in the ICOO itself. The initial buyin cost will be returned by selling the equivalent amount of tokens for further use in buying future ICO tokens, leaving the remaining amount of ICO tokens to be used as an added value to the ICOO portfolio of funds. A general listing of portfolio and total value in realtime will be added to ICOO website within the month of August allowing any investor at any time to follow the change in value of the ICOO token. It is meant for the ICOO advisors, CCEDK managers and badgeholders to advise on any sales of ICO's from portfolio back to BTC, and always to insure the best interests of the ICOO holder short term as well as longterm.
2. the subscription fees of users buying into any given ICO is added to the overall value of ICOO and end of month sold into ICOO tokens of which half is burned and half distributed as a form of sharedrop to all ICOO holders.
3. the profits achieved by CCEDK from the campaign package offered to each ICO or any other services offered from website are shared 50/50 between CCEDK and ICOO of which half is burned and half distributed as a form of sharedrop to all ICOO holders.

The combinations of the different types of revenue allow the possibility of a stable increase of value from within the portfolio of funds and in the same time it allows monthly payouts and a gradually decrease in supply through the burn of assets with an internal increase in value per unit provided the total marketcap is status quo or higher.

I hope I managed to inform you appropriately allowing you to understand ICOO better as well as the factors involved for making it a solid form of investment.

If so feel free to upvote, tell your friends about this token as the ICO ends July 31st, and share the news with as many as possible who you feel deserve to be a part of something refreshing and with great promise.