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RE: The Ultimate Cheat Sheet on Felon Education and Recidivism
I'm not great at driving engagement on social media either. That's a different skill. I'm good at research-based writing, and to some degree, calls to actions. You might ask someone like @jaynie to give you pointers on the social media stuff. Without seeing your streams, I don't know what I could say to help. You could try getting the attention of an influencer who cares about your cause. One solid influencer to take up the mantle and you'll see your engagement fly.
Thanks, @jaynie is really quite remarkable at all the social stuff, isn't she?
AS for an influencer...this is a term I've only recently heard. Does it simply mean a person who is popular on social media? Certainly there can't be any sort of certificate they earn or medal they achieve... What determines influencer status?
PS Spell check doesn't like the word influencer either.... :-)
An influencer is simply someone with clout. Yes, they're usually popular on social media. But the following doesn't have to be massive. They could have a niche cult following, but when they recommend something, their followers listen because they have built up a reputation with their audience. Seth Godin would be an example of an influencer with a massive following. Coinbase's Brian Armstrong would be an example of a niche influencer. He has influence, but only within the sphere of cryptocurrencies. So if you find an influencer who is excited about what you're doing and get them to mention you or endorse you in some way, that will give you visibility to their audience.
Awesome, thanks for the examples. The only ones I could think of are Kardashians and folks like that. I'm glad to know the term extends beyond superficial folks with tons of groupies. :-)
I guess you could say the Kardashians have influence. If you're interested in silicon implants, weird lifestyle choices, cheap lipstick smears. And a lot of people are. ;-)
Influence comes in many shapes, sizes, and colors. Not all influencers are celebrities, but all celebrities have influence--at least among the fans for whom they are celebrities. If that makes sense.
That makes all the sense in the world. :-)