Will Valentine's Day become Mother's Day? 40% of post-90s girls buy flowers for their mothers

Just after the Spring Festival, I met Valentine's Day again. Among Taobao users, more than 70% choose to buy flowers for themselves after 80; on Taobao, 60% of flowers are bought by girls, and flowers are popular between mother and daughter. Nowadays, flower consumption breaks through the inherent "sense of ritual" boundaries and becomes a daily way for young people and women to enjoy themselves. On Feb. 13, Taobao released the "Flower Appreciation" and "Declassification" of the way people of all ages and regions consume flowers.

After the Spring Festival, the online flower market is in full swing. Taobao data show that consumer orders soared 69% this year, including rose orders soared 220%; tulips and other high-end flowers unexpectedly killed, sales climbed 130%, becoming the most fashionable choice for young people. Specifically, Shanghai, Beijing and Shenzhen ranked the top three, while Hangzhou, Chengdu, Wuhan, Suzhou and Nanjing ranked top 10.

Nowadays, women have become the main force of daily flower consumption, and there is no need to wait for boys to "courtesy". According to Taobao data, 60% of flower consumers after the festival are women. Data show that daughters deserve to be mother's intimate "cotton jacket". In early February 2019, nearly 40% of Taobao users chose to buy flowers for their mothers.

Compared with young people who are keen to buy flowers such as roses, consumers over the age of 35 prefer flowers such as lilies and Platycodon grandiflorum with longer florescence.