RE: Part 2 of Our Plan to Onboard the Masses
These things sounds good and all, but I have a question:
Do you have any actual plans to get people onboard? In terms of advertising campaigns etc. or are you leaving that to the "people" so to speak?
I mean, like I've also stated previously, the main reason for people to join steem in the early days was because they had a good chance to earn money.
With time, without starting a discussion of why, it became far more difficult to earn than in the early days which is also the main reason for most of the inactive accounts (at least from my understanding). If and when people didn't earn what they expected to earn, they basically gave up on steem.
What they expected to earn was their own imaginary goals based on false and/or inaccurate advertising and due to the extreme rewards authors earned from their contributions at that time.
Now, when the value of steem has dropped and it has become harder to earn than in the early days, one would think that we would need some amazing advertising campaigns to reach the "masses" you are talking about. Especially marketing that is true, legit and accurate, and not some mumbo-jumbo that is made up by greedy users who've bought their way to the top...
So, do you have any plans to execute some form of advertising campaigns or will you be passive in that sense and let the existing user base stand for that?
This is the question I keep asking......
Non crypto people don't understand keys...
I just commented about my non crypto friend that got her steemit "free account" @she.rocks.joy
She doesn't know how to setup this account correctly.
She cant find the original master password , and now this account is probably a dead account!
This is a major problem with on-boarding!!!
If we want the masses, we need to make this very simple for people who really don't care about crypto !
I hope someone that can change this is reading this, we need to adapt!
Personally I think until the platform is easier and more fun to use, signups run the risk of turning off users and making it harder to re-acquire them in the future. (Unless you're targeting early adopters.)
I agree with this. Waiting until the time is right is a much better use of resources.
More fun to use requires a new and shiner condenser interface. I guess that will hopefully come with communities or third parties who can think outside the box on the current version. Not being able to find and search for content is a huge turnoff for both content creators and curators
this is a massively good point. I think the user experience is not very good and will scare away many even once they wrap their heads around the keys.
Agreed. It would be counterproductive to spend a lot of money to advertise Steem at this point. The platform as a whole should be somewhat more mature.
I know our company has plans for the marketing but we're not going to do them until a good use case of Tribes or Communities and likely start with marketing to a specific group with something that appeals particularly to them (photographers for example).
Community protocol progress they're doing gives moderation abilities intermingled with hivemind and tribes have this idea of a more meaningful tokenization to a specific group hopefully with a focus on bringing in utility for that particular market.