Yeah, I think it's something like that, too. There's also power in the informality of small businesses in this space. For instance, Airbnb will have a hard time taking the risk on accepting unregulated currencies, but cryptocribs.com is basically a protocol.. they aren't really getting in the middle of the transaction and exposing themselves to all the vulnerabilities that a corporation is, so they can play in the unregulated waters a little easier.