I think that Photography in general is not creative. It can be creative of course, when the photographer uses light and shadow and textures and blurs and whatever, in a creative way, presenting the subjects of the photo in a way that they were not originally in.
I really cannot write a better definition, but I guess you get what I mean. I hope... ;)
Just taking a photo isn't necessarily creative, I totally agree. I'm not sure about all these photo posts tagged #creativecoin - they are often merely just snapshots!