The project is interesting by the fact that before developers actually started coding, the team behind UPCoin examined the needs of exchange users in many surveys. Sample ~400 respondents.

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In early December, 2017, an announcement has been made on the Internet (mainly bitcointalk) that new cryptocurrencies exchange is being created - UPCoin.com (UPCoin.com)

Currently, 563 328 users are registered and waiting to participate in Beta phase.
There are only 14 days left until the beta launch date - it's worth to check.

Everything indicates that UPCoin will be noteworthy competitor for Binance's success.
The official start is about to take place in the 1st quarter of 2018.

[ # The most important functions announced

• 300 trading pairs right after start and over 1000 pairs within 6 months after start
• NO WITHDRAWALS limits
• taker/maker fee 0.2%
• (!) PayPal DEPOSITS (2% fee, minimum $5)

[ # BONUS for „early adopters"
By registering now, before 31st of January (click, ref), you can grab $500 bonus dedicated strictly to fee deductions.
There are three additional (besides registration of course) tasks to be done to receive bonus:
you'll need to like their page on facebook, follow UPCoin twitter account, and join their official telegram channel.
Bonus after completing all three tasks is being awarded automatically :)

[ # History and roadmap

• 06-07/2017 - Team creation

• 10/2017
  Research of market demand: 400 interviews with traders, finding out demands and common issues
  Launch of Rest API & Socket API

• 08-11/2017
  Interface and exchange engine are being created

• 12/2017
  Announcement and launch of pre-registration
  Launch of referral campaign

• 01-02/2018
  Start of closed beta-testing (it's worth to register just to try the exchange in beta phase)

• Q1/2018
  Closed bounty program at hackerone.com (security audits)
  Launch of exchange
  Deployment of internal transfers

• Q2/2018
  Margin trading
  Deployment of automated verification
  Registration and licensing in a jurisdiction with positive regulation of cryptos

• Q1-Q2/2018
  Deposit and withdrawal of fiat currencies

• Q3/2018
  Mobile platform
  Launch of fiduciary management of digital assets

[ # Useful links
Bitcointalk.org topic
Affiliate link registration
UPCoin Subreddit
UPCoin Twitter
UPCoin Telegram channel
UPCoin Facebook Page
Affiliate website in English that is encouraging to register on UPCoin
Step by step tutorial: How to buy anything available on Amazon ONLY with cryptocurrencies

WORTH TO LOOK AT: https://steemit.com/cryptocurrency/@becometa/tutorial-how-to-buy-anything-available-on-amazon-with-cryptocurrencies

[UPCoin Interface visualisation]