A case for investing in BAT (Basic Attention Token)

I think we all can agree that the advertising industry is only going to continue to grow in the future, and that is part of the reason why I think the BAT is such a good investment. The idea behind the BAT is to remove market inefficiencies from the advertising space by rewarding users for watching ads they actually want to see (and giving users the opportunity to reward advertisers for ads they deem worthwhile). In the current system, not only are users hurt by decreased phone battery life, data charges, lack of privacy, etc, but the publishers and advertisers are hurting as well due to bots committing fraud and current ad blocking software. The BAT token combined with the new Brave Browser (which I have personally started to use) aims to solve these issues. The below diagram does a great job of outlining how BAT plans to change the advertising landscape:

In this new system, users will receive BAT for viewing ads (ads that will be more targeted towards the user) and they will be able to use these tokens to unlock premium services on the brave browser, or to donate them back to the advertiser for ads that they enjoyed. For those who enjoy their privacy, the Brave Browser is also much more adept at protecting user info.

Even if you are not interested in investing in the BAT token, I highly recommend checking out the Brave Browser just to try it. You can import in all of your favorites from your current browser, and it is very easy to use and intuitive. It is much faster, and it keeps track of all of the malware attacks it is protecting you from.

Anyway, if there's anything I missed, please let me know in the comments.