MY ENTRY TO THE @ORIGINALWORKS CONTEST: KIND ADS, PROVIDING SOLUTION TO THE CHALLENGES OF MODERN DAY ONLINE ADVERTISING!

INTRODUCTION

Advertising is a way of making your product or service known to people. Advertising can be done on television, newspaper, radio, billboards, blogs and so on. However, there is one medium that has revolutionized advertising like we've never seen before and that is the World Wide Web(internet).

The internet is now littered with tons of ads but you already know that. When surfing the internet, you see lots of pop-ups, unsolicited ads and banners. Even the ad blocking feature of your browser can only do so much. Some websites will even deny you from accessing their site if your ad blocker is on.

The major problem of modern advertising is that products are being advertised to the wrong users. How many times have you purchased anything through a pop-up or an ad you saw on your favourite websites. Interestingly, the revenue from online advertising keeps increasing and that is extremely ridiculous. I dare say modern online advertising have no regard for user experience as user experience is extremely low. I always tell my friend that modern online advertising is almost as useless as reading the terms of service when installing a program on your laptop? Does anybody read that?! 😀

So what is the way forward? How can products be advertised to interested users? Is it possible for users to get paid for letting advertisers have their attention? The answer to all the above questions is Kind Ads. But I know what you are thinking. You probably thinking "what the hell is Kind Ads?"

WHAT IS KIND ADS?

Kind Ads is a decentralized advertisement platform. Decentralization means that all the processes and data are not controlled by a single entity. Kind Ads aim to solve all the problems associated with modern day internet advertising. Imagine an advertising platform where the publishers, advertisers and users all benefit and end up happy. Sound like a fairy tale right? But Kind Ads can bring that to reality.

WHAT IS THE ONLINE ADVERTISING MARKET MADE UP?

• Publisher: They are the actual entity that advertises the product or service. They receive money from companies to put ads on their websites. That's where their income comes from. You must have heard of Adsense. They pay you for placing ads on your sites.

• Advertiser: These are companies that pay to put their ads on websites or on a mobile app. Sometimes, they have to go through middlemen who charge a commission. Their own income comes from selling their advertised product.

• Users: These are the people ads are targeted at. They see ads on websites or mobile apps. However, the state of the current online advertising is bad. Ads are displayed to audience who have little or no interest in the product. And their data are taken and even sold without their permission.

HOW KIND ADS WILL IMPACT THE WORLD OF ONLINE MARKETING

• Establishment of trust with ad buys: Advertisers pay publishers based on number of visits to their websites. Publishers try all sort of ways to get traffic for their websites. It is impossible to know whether it is actual people or bots that are visiting the sites? Worse still, some publishers pay people to visit their sites just to generate traffic. People who have no interest in the product.
Kind Ads will solve this problem. Since Kind Ads is on a blockchain platform, it is encrypted and companies are assured that their ads are reaching actual people.

• Reaching target audience: Modern day online advertising is sham. Ads are directed mostly at uninterested users. Users' data are collected without their permission. With Kind Ads, you can sell your data and based on your data, you will receive ads tailored to your needs. You will only see products that you are most likely to purchase. This is of immense benefit to advertisers. They only spend on making their ads reach relevant audience.

• Bye bye to middlemen: Advertisers pay enormous fees to middlemen to have their ads put up on a site. With Kind Ads, companies will interact directly with users. This will save a lot of money for the advertisers.

• Less spamming: With Kind Ads, days of receiving pop ups and unsolicited ads will be thing of the past. Ads will be tailored to the needs of the users.

• Publishers to be paid instantly: There are a lot of publishers that work with ad networks that don't pay on time. Some don't even pay at all. Kind Ads will solve that problem. With Kind tokens, publishers can be paid instantly and easily!

PROBLEMS ASSOCIATED WITH MIDDLEMEN

• They charge enormous fees: Middlemen collect enormous fees from advertisers. And the advertisers are not getting value for their money.

• Ads do not reach target audience: After receiving enormous fees from the advertisers, they just buy any available ad space and put the ad there. They don't care about the ad reaching the relevant audience.

• No feedback to the advertisers: They don't five feedback to the advertisers. The advertisers do not know if their marketing efforts are successful or not.

HOW CUTTING OUT THE MIDDLEMEN WILL BENEFIT THE PUBLISHERS AND USERS

Cutting middlemen from advertising will no doubt benefit the publishers. Middlemen buy ads space from publishers and sell it to advertisers at a much higher price. They are not allowing publishers make maximum income. If middlemen are cut off, publishers will deal directly with advertisers and they will have the potential to make more money.

Users, on the other hand, will feel safe to buy products knowing that ads come directly from the advertisers. The major problem with buying from the internet nowadays is fear of buying fake products. Users being connected directly with advertisers will transmit a level of trust to the buyers.

CAN DECENTRALIZATION COMBAT LARGE CORPORATIONS CURRENTLY DOMINATING ADVERTISING?!

This is no small feat. Large corporations like Alphabet, Apple, Amazon and Facebook are dominating the market and it seems an impossible task to unseat them. But if anything has a chance of unseating them, it is block chain through decentralization. Unlike these corporations, blockchain is not owned or controlled by anybody. The community owns it.
The internet of things is coming. Very soon, billions of devices will be connected to the internet. Google and Apple are striving to get their hubs into many homes. These hubs will collect data and this will lead to data monopoly. Data monopoly is one of the driving force behind the dominance of these mega-corporations.

But on a blockchain platform, there is no data monopoly as the platform is not owned by a single entity. Users can choose to sell their data and by selling their data, they receive ads tailored to their needs.

HOW WILL KIND ADS CHANGE THE WAY COMPANIES INTERACT WITH THEIR POTENTIAL DEMOGRAPHIC?

Well, demographics is the statistical analysis of people in a group and in this case, it means potential customers.
Companies needs to know the purchasing power, age range even the ethnic background of their potential customers. This will affect the pricing of their products and services and promotions.
As a general rule of thumb, finding those who need your product will lead to you being more successful.

Users can sell their data. Kind Ads can provide this data to companies. This way, companies are able to determine who needs their product. By buying the users' data, they know what the users need and they only need to advertise their products to interested parties.

KIND TOKENS

The Kind Ads (KIND) token will be an ERC-20 compliant token built on top of the Ethereum blockchain, defined by an open-source smart contract, and used for transactions in the Kind Ads Ecosystem.

The KIND Tokens will be used for transactions on the Kind Ad platform. Users will earn this token based on amount of data they are willing to reveal. This data will make advertisers be able to send ads tailored to the needs of the user.

Publishers will also receive payments in form of KIND tokens

THE CREATIVE TEAM BEHIND KIND ADS

The team behind Kind Ads is an experienced one. With their expertise and experience, it is evident that Kind Ads is in good hands. Raise a glass of wine on their behalf.

HOW DO I SIGN UP FOR KIND ADS?

Very simple. Visit their website at kindads.io

CONCLUSION

Kind Ads will revolutionize advertising. Advertising will not only be more efficient but there will be a high regard for users' data and privacy. Advertisers will save money, publishers will make more money. Even the users too will make some money. Users will receive ads tailored to their needs and since users will be connected directly to advertisers, they will feel safe to buy from them. Don't miss out. SIGN UP NOW!
Kind2018