SuperEx丨Crypto User Investment Report 2024
Produced by SuperEx
In 2024, the global cryptocurrency market witnessed significant development, with remarkable changes taking place in the investor structure and industry dynamics. This analysis report, based on the latest market data, conducts an in-depth analysis of cryptocurrency investment behaviors in the past year and presents SuperEx’s insights into industry trends.
Observation on the Overall Environment of Cryptocurrency Assets in 2024
In 2024, the cryptocurrency market performed strongly, with the total market value reaching approximately $3 trillion, a 54% increase compared to the same period in 2023, and once again entering a highlight stage of the bull market. Market data shows that:
· Price trend of Bitcoin (BTC): It fluctuated between $60,000 and $65,000 in June and broke through $100,000 by the end of the year.
· Ethereum (ETH) made a strong comeback: Its highest price broke through $4,000, providing a more stable foundation for decentralized finance (DeFi) and decentralized applications (DApps).
· Meme coins sparked another boom: Projects such as PEPE and DOGE attracted a large number of short-term investors, indicating the diversity and high-risk preference of the market.
Drivers of Market Growth:
· Advancement of regulatory policies: Governments in many regions, including the United States, the European Union, and Southeast Asian countries, have introduced clear cryptocurrency policies, injecting confidence into the industry.
· The rise of ETFs: For example, spot Bitcoin ETFs launched by BlackRock and other asset management companies have opened up new channels for institutional investors.
· Blockchain technology upgrades: Ethereum’s “Shanghai Upgrade” optimized the staking withdrawal function, further consolidating its leading position in the industry.
· The entry of traditional financial institutions: Financial giants such as BNY Mellon and JPMorgan Chase have deepened their penetration into the cryptocurrency industry through custody services and blockchain payment solutions.
Analysis of Cryptocurrency Users’ Investment Behaviors
- Diversification of Investor Composition
In 2024, SuperEx data shows that the number of global cryptocurrency investors reached approximately 420 million, a 15% increase compared to 2023. The user group presented the following characteristics:
· Geographical distribution: The Asia-Pacific region had the highest proportion, reaching 55%; North America and Europe accounted for 25% and 15% respectively, and the African and Latin American markets had the fastest growth rates.
· Gender structure: The proportion of female investors rose from 22% in 2023 to 30%, reflecting the popularization of cryptocurrency investment.
· Age distribution: Those aged 18–40 accounted for over 70%, among which young investors aged 18–25 grew the fastest.
- Changes in Investment Strategies
· Long-term holding as the main approach: BTC and ETH remained the most popular assets, and over 60% of investors chose to hold them for the long term, with an average holding period of 8 months.
· Increase in short-term speculation: With the rise of Meme coins, the number of short-term traders increased by 20% year-on-year, especially among young investors.
· Diversified asset allocation: Investors began to pay attention to on-chain income projects, such as staking, liquidity mining, and yield farming.
- Investment Amount and Risk Preference
· Average investment amount: The average investment amount per transaction for individual investors was $2,500, a 12% increase compared to last year.
· Risk preference: Over 35% of investors indicated their willingness to invest in higher-risk assets, such as tokens of emerging public chains and Meme coins.
The Accelerated Entry of Institutional Investors
In 2024, institutional investors’ interest in the cryptocurrency market increased significantly. SuperEx statistics show that the total amount of institutional funds flowing into the cryptocurrency market reached $120 billion, a 70% year-on-year increase.
Promotion by ETFs and Derivatives
The launch of spot Bitcoin ETFs has made institutional investment more convenient and increased the liquidity and stability of the market. According to CoinShares data, the net inflow of funds for ETF products reached $400 billion in 2024, accounting for 33% of the institutional funds flowing in.Maturity of Risk Management Tools
· Options and futures trading: The scale of the cryptocurrency derivatives market exceeded $5 trillion, with institutional transactions accounting for over 40%.
· Custody services: The cryptocurrency asset custody services provided by traditional financial institutions such as Goldman Sachs and Citigroup have enabled more traditional fund managers to enter the cryptocurrency market.
- Strategic Investment
Institutional investors are more inclined to support projects with long-term development potential, such as Web3 infrastructure, game chains, and blockchain applications driven by artificial intelligence. For example, Andreessen Horowitz invested in multiple blockchain start-ups in 2024, with a total investment amount exceeding $1 billion.
Insights from SuperEx User Data
As a leading decentralized trading platform globally, SuperEx’s user data in 2024 also reflects the changing trends in the cryptocurrency market:
· Number of new users: More than 5 million new registered users were added throughout the year, and the number of active users increased by 40% year-on-year.
· Trading volume: The total trading volume reached $230 billion, with Meme coins and DeFi projects accounting for 30%.
· Revenue sharing: The total amount of trading fee dividends obtained by platform users through the Free Market function exceeded $100 million.
Market Trends and Outlook for 2024
Based on the market data and investment behavior analysis in 2024, SuperEx predicts that the following trends will dominate the cryptocurrency market in the coming year:
Accelerated globalization of the cryptocurrency market
Emerging markets such as Southeast Asia, Africa, and Latin America will continue to be the key areas for the growth of the cryptocurrency industry. The penetration rate of mobile Internet in these regions is increasing, and the application scenarios of cryptocurrency in payment and value storage are constantly expanding.The rise of Web3 and decentralized applications
With the technological progress of Ethereum and other public chains, the Web3 infrastructure is gradually being improved, and decentralized finance, games, and social applications will experience explosive growth.Trend of regulation and compliance
More countries and regions will introduce clear cryptocurrency regulatory policies, injecting transparency and stability into the market while attracting more institutional funds.Value creation driven by technological innovation
The combination of zero-knowledge proof (ZK) technology, cross-chain protocols, and artificial intelligence will drive the cryptocurrency industry into a new stage, further improving efficiency and security.
Summary
In 2024, the cryptocurrency market experienced rapid development, and the participation of user groups and institutional investors increased significantly. Against this background, SuperEx will continue to provide users with the best investment experience through innovative products and services and promote the development of the global cryptocurrency industry.
