Bowhead

TAGLINE:

Elevating health with technology

BRIEF:

A dispenser machine feeds you a personal dose of vitamins through your saliva samples. Your personal health information is stored on the blockchain and used for anonymous research. Tokens are rewarded for health related surveys, and can buy you supplies of Bowhead products back

DATA:

market cap: $5M
volume: $3K
coinmarketcap rank: 578
Website: https://bowheadhealth.com/
Twitter: https://twitter.com/bowheadhealth
Whitepaper: https://drive.google.com/drive/u/0/folders/0B2CimLH8gflNMzY0WEFhRlBxSlU

1. WHAT PROBLEM DOES IT SOLVE?

Traditional health data is collected and sold by companies without your consent, while Bowhead sets out to anonymize this data collection process while still using the data for research purposes. Through the use of their dispenser machine your saliva samples will provide you with a personalized health supplement tailored for you. "Over-supplementing on
vitamins and minerals and nutrient-to-nutrient or nutrient-to-drug interactions can be as
dangerous as under-supplementation." (Whitepaper p5).

2. TOKEN CIRCULATION AND USE

The token will be a way for Bowhead users to get value from participating in their user surveys about general health questions. The answers will strengthen the tailoring of the dispenser machine, while rewarding users with a token they can sell or use to buy more Bowhead supplies. AHT is short for Anonymized Health Tokens - from the whitepaper it seem Bowhead want the token to be used also by other companies - sporty!

3. USE OF BLOCKCHAIN

The AHT token is used for storage of (anonymized) user data. "This eliminates the need for middle person companies who provide clinical study leads, often times handling sensitive patient data. Perhaps most importantly, the customer becomes the one who can control the who, what, when and how of that data. Bowhead intends to give individuals
this power back and let them keep it." (Whitepaper, p10)

4. TEAM AND PARTNERS AT A GLANCE

The small Canadian team is led by Dr. Rhea Mehta, a nutritional specialist. She has a vast network and connections in all the right places. The team focuses mainly on building the dispenser machine, however I wish they included a customer communication person or marketer (look below).

5. MARKETING

The weakest part of the whole Bowhead team is the lack of steady marketing. Their Twitter is active and there is optimism at the exchanges, but updates are too few and far between.

6. TIMING

AHT has taken a hit just like the rest of the crypto space and the "cold crypto winter" with nearly 2 months straight bear markets. However the Bowhead team are currently working on "a big update" so with a big announcement we might see an instant burst... or an instant fall if the news does not satisfy... They went to the Consumer Electronics Show to showcase their dispenser machine, and we saw a bigger interest in their token and product after that. In their (very small) roadmap in the whitepaper, 200 dispensers will be sent to beta testers this spring, with full rollout in summer.

7. WEAKEST LINKS

Bowhead health is a bit riskier than I normally recommend. There are quite a few flags here. The first is the lack of volume. This makes the token volatile until the planned move from the Waves platform to Ethereum-based exchanges. The second red flag is the lack of a clear market strategy/person.

8. WHY IS THIS A MOON PROJECT?:

Even with the red flags mentioned above, I think Bowhead has some really good things going for it. The token is difficult to get hold of right now, and exclusivity is good. Clif High, one of the biggest personalities in the crypto world, foresees that 2018 will be the year of pharma cryptos, and right now Bowhead has several exciting working products and a clear niche market. If they can deliver soon and get the marketing going they might be one of the biggest moon projects I have been involved in... But if they are too slow they might fall out of the crypto radar due to their already minimal size.

PICTURES:

(pictures taken from Twitter)

DISCLAIMER:

• This article is not sponsored in any way.
• Please abstain from flaming if you find errors in my work - I am not a robot and I will make mistakes.
• I can not be held responsible for losses in any way if you lose your investment in this project.
• Never invest money you can't afford to lose.