GEMSTRA : A BLOCKCHAIN INTEGRATED ECOSYSTEM THAT DEMOCRATICES AND LIBERATES SOCIAL SELLING FOR THE GLOBAL RETAIL ECONOMY

aaalevi (29)in #cryptocurrency • 6 years ago (edited)

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INTRODUCTION

The whole blockchain revolves around the use of money in another style so everyone in it has a role to play in making that possible because of a truth, the blockchain will not be described to have fully achieve it goals. The end goal is to connect the whole world with the virtual coins it controls but so far, it hasn't been able to achieve that due to one factor or a another. The biggest picture is making crypto coins an unlimited version of money that will remain relevant for a long time use in all sector for purchasing products and services. Gemstra is therefore designed to make that a reality without so much hassles on the way.

Gemstra As A Solution

Gemstra is a blockchain-integrated ecosystem that democratizes and liberates social selling for the global retail economy. They launched the first ever social selling marketplace called BOUTIQUES Marketplace in July 2017. This marketplace enabled the connection between retail brands and social selling, giving sellers the freedom to choose products/brands they wish to represent. Now BOUTIQUES is not just some new startup, in less than a year, the marketplace added 8 brands, 3000 sellers and grossed over $5 Million in annual sales volume.

Based on how much of a success BOUTIQUES was, Gemstra decided to build a broader infrastructure solution that would let brands and retailers participate in social selling without affecting their initial businesses. Gemstra has developed a smart contract solution called the ASTRA Platform as an effective way for retailers or merchants to implement their existing systems and use the ASTRA open source software to host their social selling business. The decentralization of blockchain technology allows Gemstra to democratize data on a public ledger which promotes equity and fairness for the social selling industry. Previously, seller's data would be entirely owned and locked by captive companies that were big players in the social selling industry. Gemstra’s core vision is to bring decentralization into the model by deleveraging risk to sellers.

The Gemstra Token (GEMS) - It is the default exchange of value for payments which offers gamification, rewards, and governance for social selling. The GEMS token and the ASTRA Platform bridge the $24 Trillion retail industry to social selling, creating a massive potential future market. Their intent is primarily to become the standard technological infrastructure and evidently bring in 50% of social selling transactions in the future.

Gemstra is unlike any other projects out there, already they have a business that has been proven by growing quickly and doing over $5 Million in yearly sales volume. Also they have an experienced team that have scaled many consumer growth businesses.

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THE PROBLEM FACED BY SELLERS
The few problems faced by sellers in entering the market are explained below:

LESS CONTROL
The social selling industry transaction is mainly monopolized by a few merchants, and middlemen’s. They make it difficult for sellers to have access to the customer’s transaction data. The today social selling industry the big giants control the sellers.
CORNERED MARKET
The big brands limit new sellers from entering the market. This is because the system needed to function as customers support; rewards and commission limit the new merchants from entering the market. This gives the Giants even more opportunity to expand more and corner the whole market. The sellers, in summary, are unable to compete with this incumbents brand in the social selling industry.

AMSTRA TOKEN (GMS)
The only token that will be used for exchange and store of value on the GEMSTRA platform is called AMSTRA token (GMS), blockchain compliance token. GMS will be utilized for the buying and transaction between merchants and sellers. This can also be used for commissions and customized rewards on the platform. This token will make the social selling industry decentralized by creating an open market for everyone and not for big brands alone.

GEMS TOKEN INFORMATION (New Token)
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