Consensys and Indorse Partner up to fight against ad fraud

in #cryptocurrency • 7 years ago

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ConsenSys Ad Tech (CAT), a ConsenSys spoke focused on mitigating advertising fraud, has announced a collaboration with Indorse, the decentralised social network for professionals. Intended to ensure the authenticity of advertisements on the Indorse platform, the collaboration will enable Indorse to use adChain-aware bidding and ad-serving technologies, according to a statement.

The announcement comes as Indorse officially announces its intention to apply for inclusion on the adChain registry, using adToken (ADT) in the application, which represents accredited non-fraudulent domains. With the token economy booming, an adChain listing enables advertisers to pay Indorse for impressions using Indorse Tokens (IND), the native token of the Indorse platform.

http://www.ibtimes.co.uk/consensys-ad-tech-collaborates-indorse-1645346

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