The PokemonGo Effect on Cryptocurrency

Did Anyone Expect This ?


Barely a week old and somehow my grandmother has already downloaded the app. I think everyone who grew up playing with Pokemon cards knew this app was going to be a hit. I don't think anyone expected to see this rate of adoption

Staggering Stats:

  • Estimated Number of Downloads to Date - 7.5 Million
  • Percentage of Android Phones with App - 5.6%
  • Daily Amount of Time Spent on App per User - 43 minutes
  • Reported Amount Spent by Nintendo and Google - 30 Million
  • Estimated Amount of Revenue Generated So Far - 14 Million


So What ? 

Well this is clearly a phenomenon. People who haven't worked out in years are now walking miles a day. Museums, parks, and shops are all seeing in increase in traffic if the precious Pokemon are located in their area. The app is even creating jobs for some people. 

So what is it about this app that has people changing their daily routine? What is it about this app that has made its adoption rate skyrocket? Why are people talking about and enjoying PokemonGo?


Can Crypto ? 

I think all blockchain project starts out with the wide eyed vision of being able to reach adoption rates similar to what PokemonGo has seen. Most never come close, and that makes sense because most people don't realize the benefits blockchains can provide. When blockchains create easy access to incentives the rate of adoption increases at PokemonGo type levels. 

Steemit is the only blockchain I see right now with actual promise in seeing widespread worldwide use by people that have no idea what blockchains are. Thats something special in the crypto world. Why is this? I would say it's because everyone already understands how to access the benefits of this blockchain. All you have to do is post and everyone has been posting for years already. 

  • Why are people changing their daily routine when it comes to posting? The Reward
  • Why is Steemit adoption rate increasing? The Reward
  • Why are people talking about and enjoying Steemit? The Reward

What Else Can We Learn From the PokemonGo Phenomenon ?

Well it seems there is a large untapped demand for platforms that offer incentive based off of proof of location. The only alt coin I know of playing into this unforeseen demand is GEO coin. 

http://geo.money/

  • Is it time to start filling up the bags with some GEO
  • Are there any other alt coins positioned to benefit from the PokemonGo Phenomenon
  • Will the only benefit to blockchains from this be in the form of a new alt coin

https://bitcointalk.org/index.php?topic=1545991.0

Would love to hear everyone's comments on how blockchain projects could one day reach PokemonGo levels. Is this phenomenon something that can be replicated? Are you making investments based on the success of PokemonGo?