UBEX - ARTIFICIAL INTELLIGENCE in Advertising based on blockchain technology

Although the term Artificial Intelligence (AI) sounded a bit far away just a few years ago, we are increasingly incorporating it into our daily lives and it is now also rapidly integrating into the way advertising is bought. #

Digital advertising has a very promising segment, we refer to programmatic advertising whose annual growth rate is 23% compared to a growth rate of 4% for non-programmatic advertising.

The programmatic purchase is a derivative of Artificial Intelligence, using effective algorithms that constantly optimize advertising campaigns to obtain the best performance and the best result. Through a complex ecosystem, the programmatic platforms are fed from different sources of information, which allows you to carry out auctions through advertising spaces in real time.

The relationship between the consumer and advertising is becoming ever closer, as it allows brands to objectively understand their consumers, thus generating a more relevant and precise communication.
Artificial Intelligence has become a valuable tool for developing business strategies through the combination of technology, data and creativity for digital advertising.
Based on this premise, a Swiss company developed a global and decentralized programmatic advertising exchange site based on neural networks and blockchain called Ubex

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The Purpose of UBEX

The goal of Ubex is to develop a global advertising ecosystem with a high level of bilateral trust and maximum efficiency.

Solutions provided by Ubex

Today's digital advertising market presents many challenges, among which we can include:

  1. Little efficiency in selecting a target audience.
  2. Lack of transparency between the parties involved
  3. Large amounts of fraud.
  4. Few rewards for publishers.
  5. The low quality of advertising causes dissatisfaction among consumers.

Ubex aims to solve all these challenges by unifying in a single system the advantages of programmatic technologies, neural networks and intelligent contracts. Through this approach, Ubex will transform the traditional pay-per-click and pay-per-use approach. This is the fairest and most interesting type of payment for all market participants. The purchase of advertising space by advertisers will be in real time.

Comparative advantages of Ubex with other advertising exchange systems:

  • Successful purchases are achieved with neural networks.
    Neural networks are at the core of Ubex's ad buying algorithms, which records all the information that corresponds to each person who visits the member's network website, and for greater security and reliability, neural networks verify the interests of users, calculate the probability of specific actions for all advertisers' offers and decide which is the most appropriate ad. In other words, Ubex amplifies the segmentation of advertising and financial efficiency for advertisers.

  • Intelligent contracts based on Blockchain reduce the risks for participants.
    They also minimise risks for all participants through a transparent and fair relationship between publishers and advertisers.

In synthesis Ubex aims to solve the problem of low confidence in the purchase of digital advertising, which is why the Ubex prototype is ready which will recognize the work of advertising campaigns with detailed reports that include graphics and transparent control of transactions through blockchain.

I invite you to visit the DemoAPP at the following link https://app.ubex.com/dashboard

Tokens

The installment payments scheduled for August 13th will be made in a specific direction in order to use the funds available in the account. Allocation is only possible through the Tokens and under the conditions determined by the account holder, otherwise the funds cannot be credited.
The changes will be established as required by the market and will be based on data from UBEX Token operations.
UNSOLD TOKENS WILL BE BURN.
The smart contract does not allow the issuance of additional chips.
Using your own token allows you to create an intelligent contract that allows such actions to be written. That is why Ubex mentions this function: Ubex Data Mining (UDM).

Token Standard:Ethereum ERC20
Soft Stop:4,000 ETH
Hard Stop:24,000 ETH
Cost of 1 UBEX File:0.00001 ETH
Min/Max Personal Cap:0.01 ETH (or equivalent) / unlimited
Accepted purchase methods:BTC, ETH, LTC
White list:No
Pre-sale or private:Not done
Know Your Customer (KYC):Yes. To receive the UBEX purchased

Tokens in Ethereum's personal wallets, each participant must
provide your personal information at any time from the time you submit it to us.
first day of the Ubex Token sale.

Road map

  • August 2018 Launch of Alpha desktop and mobile versions of the application for the Editor
  • October 2018 Development of the prototype neuronal nucleus of the system and initial training of the neuronal networks
  • November 2018 Introduction of intelligent contracts capable of storing adjacent neural network coefficients in the block chain
  • December 2018 Introduction of prototype API to share training data for rewards (data mining)
  • January 2019 Launch of the Beta versions of the applications for the Advertiser and Publisher
  • March 2019 Launch of initial versions of operational applications and smart contracts

Team

Ubex solves the problems of the industry by using neural networks and blockchain technology leveraged by a super professional and experienced team and is associated with a number of cutting-edge companies that will make UBEX a great project.

Artem is a entrepreneur with a background in marketing, mainly focused on the European market. Artem graduated from INSEAD MBA in France and Singapore and spent most of his career in the Netherlands and Belgium as head of marketing for a major consumer goods company.

Daniel Biesuz has built his career in the legal space, helping the M&A process of companies in Switzerland. He was consulting companies in the blockchain and ICO space, and after meeting with Artem, he decided to contribute time and money into idea of AI-based advertisement. His experience with previous projects, like Global Blockchain Technology Fonds, Lapo Blockchain and InsurePal and helped kick-start the legal and contribution block.

if you want to know more about the team click on this link https://www.ubex.com/es/team/

Ubex is a great project that will solve the problems of the advertising and data storage industry.

for more information visit their social networks below:

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