Good article, but the real problem is, who is behind those pumps ad hype spreading?
There is a raising in people talking about crypto, many noobs with money ready to buy BTC or ETH and send them to exchanges to buy what will make 'em more money.

What is happening will make you doubt of almost all the people out there, even the ones that claim to manage a community whom goal is to protect the coin and make it grow could be people who are just acting and making money by dumping huge loads.

The best thing as the author claims is to do your own research, and if you risk by buying on hype or because someone just told you about a coin, get ready to dump it ASAP with a gain. I think long term project are a way better investment, day to day trading is decided by the guys who drive communities and P&D groups, neither of them can be trusted.