The TTC Protocol: My New Social Media Addiction That Pays?

Today I’m going to be looking at a new decentralised and Incentive rewarding Social Networking platform called The TTC Protocol.

First off, I must confess to being a bit of an addict on Social Media, whether that’s Facebook, Twitter or Instagram. I can’t say I’m proud of this but simply put, I spend too much time a day across these channels with no reward.
You see, the way in which these platforms work is in a very centralised manner. What that means is the user can access and use the platform free of charge but in return they will see adverts published across these platforms.

The TTC Protocol takes a different approach to Social Networking, it’s created a decentralised platform to form the Next Generation of Social Media. This is a brand new social experience which will give the end user a rewarding and dynamic experience with the use of token-incentives.

The TTC Protocol will be based on blockchain cryptocurrency, they will reward users with a token incentive called TTC, you will earn these by participating on the platform by generating, distributing, and interacting with other users and their content.

The TTC platform is user driven and as the platform grows, the TTC Protocol becomes of higher worth, as the value rises, the commercial price of the TTC token increases.

All sounds pretty cool so far right?

The TTC Protocol will look to build up a network of decentralized applications (DApps), the first of which to launch on the protocol will be called ‘tataUFO’.
tataUFO is a social network service which has more than 10 million total users, it’s aim is to deliver decentralised content and reward it’s users through the above blockchain based token incentive scheme.

Why is this needed?

Social Media was originally adapted by those with an interest to technology, over recent years it’s growth has been exponential and now ‘every man and his dog’ are accessing social media daily. People love to share their stories of life and a social platform is an ideal way to do it. Businesses are now very prevalent on social media, advertising and supporting their user base.
The problem is that likes of Facebook are centralised in it’s architecture, you’re limited by their decision and changes and content creation is often masked by those that pay to advertise.
tataUFO, a decentralised platform is like a breath of fresh air for it’s users, it’s clear and transparent, open-minded in it’s approach and is a social media platform that gives incentives to its user base rather than the platform itself.

Here is an explanation and diagram from the TTC Protocol whitepaper;

“over content distribution. It is the platform that benefits from advertising. In a decentralised system, users decide which content is worth seeing, and the benefit goes directly to users.”

There will be a few key ways in which users can earn the TTC tokens whilst interacting on the tataUFO platform;

Promotional Campaigns

Think of this a bit like a bounty task. An advertiser will setup a campaign and ask the users to follow the instructions set by the campaign to generate targeted content. The user will be rewarded for following the set tasks based upon how much engagement the task generated for that specific user. The more creative and better work you can do, the more you will likely be rewarded.

Display Advertisements

This is a very simple mechanism; a user will have the choice to watch an advert or not and if the user decides to watch the advert then they will be rewarded directly with a set number of tokens.

Customer Surveys

An advertiser on the platform will select a group of users, if the user decided to participate in the survey then those users who do so, will be rewarded directly with a set number of tokens.

TTC Video

Below is an overview video from TTC

Summary

As a social media advocate, I’m excited to break free of a centralised world and see where a decentralised platform can take me. To be in charge of what I see and how I interact is intriguing, to put it plain and simple, I’m ready for a next generation social media platform … I’m excited for the TTC Protocol and it’s future.

Follow TTC Protocol

Whitepaper: https://d1u6eqogwsdivn.cloudfront.net/whitepaper/TTC_Whitepaper_EN.pdf
Website: https://www.ttc.eco/
Twitter: http://www.twitter.com/ttceco
Medium blog: https://medium.com/ttc-official-blog
Facebook Page: http://www.facebook.com/ttceco