Pluscoin ICO - Should you invest in this mobile marketing token platform?

What is it?
PlusCoin is integrated into the DS Plus platform (a mobile application), it is a strong player in mobile loyalty programs with partnerships with the likes of McDonalds, KFC, X5 retail group, etc. It is currently operating mainly in Russia and parts of Europe. Clearly, we now see a lot of cryptocurrencies which are actually striving to make way into the mainstream so that people can actually buy and sell and not just speculate.

A user can install the free app, find partner companies nearby on the map and earn instant rewards or cryptobonus in PLC by checking into the partner locations or purchasing goods via the DS Plus marketplace. For businesses, DS Plus is already a market leader in mobile customer loyalty programs by providing them full control of their marketing campaigns.

A total of 9MN + 1MN bounty tokens will be released during the ICO. No new tokens will be generated in future and all unsold tokens will be destroyed. In addition, DS Plus will distribute 9MN tokens into infrastructure circulation. 6MN will be under a reserve fund that will be released if there is an insufficient quantity in circulation,

Why it looks interesting?

• Current partners include McDonalds, Burger King, Reebok, KFC - claims to have ~1500 partners and ~100k users
• The company already has the platform so the risk is relatively low - it is operating currently in select European markets so I don't know how well their offerings are perceived in those countries
• Already raised half a million dollars - not much but still fairly sizable considering it's been only about 10 days now
• Launching new features on its app, an English language version and a Chinese version is expected as well
• 50% of the funds will be spent on marketing to ensure adoption of the cryptocurrency, increase the number of partners and to promote the tokens in new regions; 25% on product scaling, 10% on R&D of other products, 15% on the team
• Advisor, Sergei Sergienko, co-founder of Edway Group, is listed under Australia's Hot 30 under 30 and represented Australia at G20 summits. The team seems to be based in Estonia which is the hub for mobile marketing activities
• They plan to start the marketplace trading platform with online stores towards the end of 2017, an open P2P trading platform in Q1 2018 and various other products (refer to the image towards the end)

Risks
At the moment, Russia is their principal market so unless they cover a wider geographic area, the use of the tokens may be limited. The positive aspect is that they have a working platform and clear plans to scale their offerings in the region.

How can I invest?
Feel free to use the referral link below when you visit the website, sign up and follow the payment instructions. You may use Bitcoin, Ether, Litecoin or Dash for payments to the address that is generated by the portal.

https://ico.pluscoin.io/users/sign_up?promo=AGwgxZfirvKmB843E1pMOaQtq9jkyX

Each token is worth 3300 PlusCoin (PLC)

• Phase 1 - Sep 10 - Sep 29 : $10 per token
• Phase 2 - Sep 29 - Oct 19 : $11.5 per token
• Phase 3 - Oct 19 - Nov 10: $13 per token

Happy investing!

PS: I only write about ICO's which I find interesting and where I personally have a strong interest in investing. I recommend you read the whitepaper before investing in any ICO and invest thereafter if you believe in their motto.