INS ICO - The Grocery Industry Reinvented

Check out the new INS ICO white paper.
https://ins.world/?utm_source=cointraffic&utm_medium=cpm&utm_campaign=cointraffic-html5-desktop&utm_content=slide_v3

A very intriguing idea. Basically let's skip grocery stores, and retailers, and go direct to the manufacture for our groceries. ICO looks to build a decentralized eco-system permitting customers to buy groceries directly from manufacturers, and save around 30% by skipping the grocery store. Also consumers would be able to take advantage of all of those promotions.

Their thesis, is that grocery stores have all the power, given the concentration of the industry. If that is the case, why are the margins so incredibly thin for grocery stores.

At any rate, if consumers are indeed abel to buy dirt from manufactures, surely there will be savings to go around.

The INS ecosystem will have independent third parties assemble and deliver the various products. But doesn't that sound like a wholesaler?

Another question, I have is what is the value added by their proposed currency, INS tokens. The ecosystem and website will accept other forms of payment including some fiat currency, so not entirely sure what the value add of the INS token is, except for possible incentives.

Per the white paper, INS has a very impressive management team and investors. So that is definitely a benefit.

So, in summary, this one definitely deserves a close look. Would really appreciate any comments and suggestions.

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