Ambrosus ICO Starts today- Let's learn a little bit about it

Summary
Project name: Ambrosus
Token symbol: AMB
Website: https://ambrosus.com/
Whitepaper: https://ambrosus.com/wp-content/uploads/2017/09/Ambrosus-White-Paper-V8-1.pdf
Hard cap: CHF 100 million (ICO contributors own 40% of total token supply if hard cap is reached)
Soft Cap: None
Conversion rate: 1 ETH = 1,000 AMB
Maximum market cap at ICO on a fully diluted basis: CHF 250 million if hard cap is reached
Bonus structure: 10% for contributions over 300 ETH / 20% for contributions over 1,600 ETH / 30% for contributions over 3,200 ETH
Pre-sale / white list available: Pre-sale is over
ERC20 token: Yes
Timeline: Postponed to September 15, 2017 (please refer to Ambrosus’ website for the most up-to-date information)
Token distribution date: After the end of ICO

Project Overview
What does the company/project do?

The Ambrosus network is a blockchain-based ecosystem for supply chains, ensuring the origin, quality, compliance and proper handling of items tracked by the network.

Ambrosus’ primary focus is on improving supply chains for life-essential products, specifically food and medicine, although the protocol can be applied to other supply chains.

There are different components to the Ambrosus ecosystem:

Sensor Systems - Hardware sensors that feature plug-and-play compatibility with Ambrosus’ blockchain network. The hardware products include a range of non-invasive and rapid analytical devices for on-site measurement of biological samples.
Blockchain protocol - Ambrosus is building its protocol on Ethereum that will self-execute based on quality and safety data generated by sensors.
Secure data storage - All process readings are immutably recorded in a decentralized manner, which protects from hacking, data manipulation and fraud.
Developer tools - There are developer tools and modules to allow community members to build distributed apps, extensions and protocol upgrades, creating valuable solutions for society, including consumers, farmers, pharmacies, distributors and business owners.
Here are a few of Ambrosus’ use cases:

Food origins and tracing: Suppliers and distributors sign-off the batches of products by linking their individual identity to the signatures. This allows precise attribution of responsibility for quality assurance and prevents fraud.
Logistic sustainable improvement: Combination of temperature sensor and surroundings sensors to assess any container unusual physical parameter variation and bad exposure. Measurements at the container level are performed and alarms are triggered, informing the logistics directly.
Food delivery without the middleman: Food orders with partner restaurants and cafes would be placed through the decentralized marketplace and customers would pay directly to the delivery people without the payment passing through the middleman.