Cryptovest: Bittrex to open exchange in EU

Aside from the news of Thailand to consier regulating ICOs that I have shared yesterday, Bittrex also shared that they are opening new exchange in EU, in cooperation with invest.com

Image source: Cryptovest
Bittrex and their effort to gain market share
I have been using Bittrex for a long time. A US-based trading platform has become quite popular last year till Korean exchanges and Binance opened. Since then, Bittrex has struggled to maintain their trading volume everyday.

Why?
An easy explanation for Bittrex is that they were quite slow in listing new coins. From last year, I only remembered Cardano (ADA), the other coins were not very well marketed to the audience. On the other hand, Bittrex also has some down-time to disable new user registation due to possible money laundry

Their efforts in 2018
In 2018, they have made many bold moves in order to gain marketshare. Firstly, they accept the fiat pair (USD/ EUR) to trade with major coins, such as BTC, ETH. Furthermore, they list more coins, which are well-known from the community, such as Nagacoin (NGC). Even though it was not the first exchange to list, but rather than not to list at all.

Another move is their plan to approach EU market by cooperating with Invest.com. In my perspective, this is an recognisable effort in order to extend their brand to the EU market, which has a few exchanges at the current.

What do you think about Bittrex? Let me know