UBEX : Artificial Intelligence in Advertising

raghav007 (0)(1)in #cryptocurrency • 6 years ago

Overview :

Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

What Problems Does Ubex Seek To Solve?

Ubex believes users, advertisers, and publishers – the three participants in the global advertising ecosystem – are facing various problems with today’s advertising systems, including:

Users :

Irrelevant or annoying advertisements.
Overpayment for products and services due to multiple intermediaries and high commissions.
High risks due to the use of coercive advertising methods by scammers.

Advertisers :

Uncertainty of achieving results as advertisers are forced to pay for clicks and displayed ads without a guarantee of actual sales.
Difficulty in figuring out all available advertising channels, leading to higher overhead expenses and the need to hire additional staff.
Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming apparent after the budget has been spent.

Publishers :

Struggle to find advertisers to fill advertising slots.
Face low earnings and the inability to forecast future payments from advertisers.
Payment delays and non-payments from dishonest or low-quality advertisers.

Ubex believes it can solve all of these problems using a decentralized advertising exchange. Let’s take a closer look at how it works.

Ubex: Service for Advertisers :

Advertisers can set up and run an ad campaign in a few clicks. Tasks that required an entire team of digital marketers can now be taken over by Ubex algorithms. An advertising campaign is created through a personal account in four simple steps:

Create an offer and specify the commercial terms –
The user specifies the cost of advertising, or a percentage of the sale, as well as deferred payment (for advertisers with a high rating). Also, the advertiser chooses the targeted actions they are willing to pay publishers for.
Select a widget or create your own –
Widgets can be personalized by the advertiser and can also be provided by the exchange(for example, the payday loan, a form for obtaining microcredits). In the case of personalized widgets, it is enough to upload a banner or video and install and configure all the necessary forms through a handy designer available in the personal account. For more complex settings, widgets can be written in a customized Java script-code.
Select the interests of the target audience, the time of displays, geography and other criteria. –
After setting up the widget, the advertiser sets the rules for displaying the ads so that advertising is as relevant to the target audience as possible. In parallel with the settings, the neural network provides forecasts of the effectiveness of the customized advertising campaign.
Launch an advertising campaign and monitor the results. –
With the help of a personal account in the Ubex system, the advertiser can monitor in real time all the key metrics for the created advertising campaign. These metrics include the targeted actions that were taken, their time, the publishers on whose platforms advertising was displayed, the activity of these publishers in the advertising campaigns. The neural network also provides updated reports on the effectiveness of the advertising campaign.

Payment is made only upon the completion of targeted actions specified in the offer. Funds are credited from the amount held in the escrow system of the Ubex crypto financial platform, or from the advertiser’s account at the time indicated in the smart contract (in case of factoring payments for advertisers with high ratings).

The Ubex Platform :

The Ubex platform will provide ample opportunities not only to publishers and advertisers, but also to companies that need regression analysis of user data. The system’s neural core, which is responsible for making decisions at all stages of the life cycle of the advertising material, will have an API, access to which can be provided to partner companies. The behavioral decision-making blockchain allows one to evaluate user data and make a judgment about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but for other purposes as well. The API will provide an opportunity to retrieve a list of expected categories with an estimate for each based on a query with user data. Training the system core to obtain relevant and accurate forecasts is a laborious process. In this regard, the platform will provide the ability of adding statistical data to the site user’s actions, which can be used as a training sample for the system’s core. The site owners who provided data will receive a reward proportional to the contribution of the data provided for training the system core. These actions are similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of a training sample).

The Ubex Wallet :

The UBEX Token will act as a payment unit on the Ubex platform. The need for an ICO Token based on the need to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third parties. The Token allows for setting quotas (allowances) to a specific address within which the owner of the address can use the funds available on the account. Crediting is possible only on condition that the account holder has established the size of the quota and only from the address to which the quota is issued, otherwise the funds cannot be credited.

UBEX Tokens :

UBEX Tokens are blockchain Tokens, which are digital Tokens created on a blockchain as part of a decentralized software protocol. UBEX Tokens are crypto-Tokens issued on the Ethereum platform on the basis of an ERC20 standard contract. UBEX Tokens are payment Tokens designed to support transactions on the Ubex platform. To know current trend of ICOs, you can check ICO Stats.

Ubex Conclusion :

Ubex is a global decentralized advertising exchange that aims to make it easier for publishers and advertisers to securely interact with each other while using blockchain as an intermediary. The goal is to create a trustless, P2P marketplace where publishers can tokenize online properties and advertisers can maximize the value of advertising campaigns.