Found at the Arket store in London - so cool to see decentralized product traceability and authentication in action!!

I was walking around Covent Garden in London and popped into Arket to check out some clothes. I found this awesome beanie, tried it on, and saw that it has incorporated NFC tech powered by VeThor to prove it used sustainable wool according to the the Responsible Wool Standard (CU 1244999).

So cool to see this technology finally reach the market. Although this is just a cheap beanie, the implications behind this authentication technology is unforeseen by most.

Here is a GIF of the authentication process in action! --> https://imgur.com/a/neqBKbP

We can check clothing off the list, now we can look forward to luxury goods, alcohol, food, pharmaceuticals and so much more....