Electroneum suffers from the regular technical issues so there's a room for more stable solution but if no one contest them, they are indeed a very successful business project. I don't think "mobile currency" route gives prospects for better adoption but their aim for micropayments certainly does. There is big demand for micropayments these days.

Your article written in a way that suggests they have hidden agendas but all you described are well known business plans that Richard discussed and explained many times on different forums. Electroneum will profit from mass adoption, like anyone else would, but we need to see the reasons why that mass adoption is going to hapen or may fail.