Brave: Blockchain + Affiliate Marketing

The last frontier of affiliate marketing? Pay the user to see advertise!

In the last days, I’m using the Brave browser.

Brave is a new browser based on chrome engine that implements natively an Adblock system.

The idea behind this browser is simple!

Show ad message only if a user wants it.

In this way, navigation experience results more fast and efficient.

On the other side, brave have created a new publisher/advertiser system where a user is rewarded to allow advertising on its browser.

How does it work?

So:

• Advertisers achieve higher ROI, better targeting, and reduce fraud
• Publisher receive money based on user attention.
• Users are rewarded for their attention

Brave And BAT

This system known as “Basic Attention Token” and introduce a blockchain based digital advertising system. This is so cool!

Cryptocurrency is anERC20 Ethereum token based named BAT.

BAT is tradable, shareable and currently at position 53 in cryptocurrency market capitalization (coinmarketcap.com)

Another thing that make this project more interesting are people behind it.

Brendan Eich, created JavaScript and Co-founder of Mozilla and Firefox.