Objectives of the advertising campaign

Before considering the question of how to promote the crypto currency, it is worthwhile to understand for what purposes it should be done at all. The answer comes by itself - to increase the degree of popularity of this crypto currency among potential investors.

Yes, you released your own digital asset, but what next? You did not do it to amuse your self-esteem. No! You probably have a global goal - to make the world cleaner, better, more comfortable.

And you certainly did not create your own crypto currency to quickly collect money from naive investors, and fly to rest in hot countries. We even do not think such thoughts. And even if this is so - it will already be your personal choice. In any case, you can not do without advertising.

While you still doubt whether it is possible to advertise the crypto currency, other developers and companies use all the methods of promotion available to them in order to attract to the project a maximum of interested persons who are ready to invest not only their faith, but real money in the cryptproject.

And while you are still not using the advertising of your digital asset, only you will know about it, as well as a limited number of people who you personally will tell about everything. Well, that, too, because advertising! It's a pity, the coverage is not enough for her. But this can not be said about those methods of promotion of the crypto currency, which we will discuss below.

Ways of promotion of crypto currency

There are 2 categories of ways to promote your crypto currency - free and paid. And how you advertise the crypto currency, you decide only. Which are the best methods? All at once. Only combining free ways of promotion and the same ways, but for a fee, you will be able to achieve the best results.

Free methods of advertising crypto currency include:

• Forums and social networks
• Writing press releases and articles
• Creating a branch on Bitcointalk

According to the last method of promotion, let's say that it is important to create not one, but several branches, dedicated to the crypto-currency project, and in different languages.

To paid methods of promotion include:

1. Bounty
2. Paid advertising

For paid advertising, we will refer the advertisement via Google and Facebook. However, both methods are currently unavailable because of the ban imposed by social networks on advertising crypto currency.

However, who is looking for effective and paid methods of promoting his crypto-currency project, he will find them. In addition, since June 26, 2018, Facebook has again allowed advertising crypto-currency, leaving a ban on advertising ICO and binary options.

Legal Aspects of Advertising Crypto-Currency

Advertising crypto currency is now outlawed in many social networks and search engines. The most important prohibition is a ban from Facebook and Google. This has led to significant losses in the cost of many crypto-currencies, even the most famous, such as Bitcoin. The official reason for this ban is the desire to protect users from participating in high-risk projects. In fact, Facebook and Google are just afraid of imposing sanctions against them. Anyway, but the advertising of crypto currency in Facebook is again allowed.

Advertising is the real engine of any trade. That's only the creators of crypto currency fell into a trap. On the one hand, they can not advertise their "brainchild" on radio and TV, like toothpaste or a car, and on the other they have lost the most promising channel for promoting ICO - Facebook and Google. However, other methods of promotion are available to them, and therefore one can be sure that the advertising of crypto currency has been, is and will be the most important way to increase the recognition of a particular digital asset among potential investors.