What’s up everybody WAJAHAT is here with an exciting blog on Gese. The alcohol market still one of the less developed ones despite the advancement in technology. there is no interaction among the sellers, manufacturers and the customers which put each of them in trouble. Manufacturers are considerably restricted in their potential to explicitly advertise their products and services. Mostly developed countries do not allowed the advertisement of the alcoholic products. Manufacturer use the very small range of procedures for the advertisement which mostly involves the partnership with large stores or through the social media advertisement. The applied restrictions remarkably reduced the advertisement of the alcoholic industry. Sellers also face the challenges to start the business and to attract the customers is the new milestone that the sellers have to achieved. As compared to commercial areas of the clothing or electronic market which have the extensive tools and strategies to retain their customers but sellers of alcoholic industry don’t have much options to use the strategies for the increase purchasing of alcohol. Consumers are not freed from any problem regarding the purchase of alcohol, they also face the difficulty while choosing the high quality alcohol. The one who have no idea about the quality of beverages couldn’t recognize the difference between the good and low quality products. This is occur due to forged items which make about 30 to 60% of alcoholic industry. So the interaction among all the participants necessary as they all are dependent on each other.

Gese take a step by combining all the participants on a solitary platform making a community that build on the advanced technology through which advertisers freely advertise their products, consumers will receive the original and high-quality products and the manufacturers will have the direct link to the selected audience. Gese is the form of the blockchain that trace every bottle which is transfer from manufacturer to the buyer’s hand. This untraceable technology will also tell about the faked products. To distinguish between the high quality and the low quality products, the grading system is introduced which will tag the bottle according to its quality. The consumer don’t need to examine the label, the attached tag will contain all the information about the drink. Artificial intelligence will also play a role of the personal assistant at the Gese community. It is a strong influential investigation system that select direction for the users and will work as an functional marketing strategy which gives the genuine analytical record to the alcoholic beverage brands. Another aspect of the alcohol industry is to enhance the market growth which requires the investment business entities. To convince them foe the investment is the another milestone that the alcoholic industry has to be achieved. Same blockchain technology also provide the solution for investment by the newly introduced concept crowdfunding which is the most influential way to financial support the private projects. The amount of the funds will tell about the success of the project and its translational value.
Website link:
https://gese.io/
Whitepaper link:
https://drive.google.com/file/d/1AZTWSnpttM6c2MmjfHXyAPbftly4-Ke5/view