Embrace the Suck of Content Development
Military veterans are familiar with the term, "embrace the suck."
Embrace the suck is to consciously accept or acknowledge something that is extremely unpleasant but unavoidable for forward progression.
Col. Austin Bay, in his book, "Embrace the Suck: A Pocket Guide to MILSPEAK' translated it this way - "The situation is bad, deal with it."
So it is with content development.
Unless you are in the group of people who love to write. Unfortunately, I am not in that group.
We learn that we are in the business of content creation and that we should set content creation goals for the months ahead.
How much content should we develop?
How much content is a nebulous question.
I have heard we should write enough to be successful.
As much as necessary to become recognized as an authority.
Members apply and are rejected as Amazon Associates (affiliates) because their websites don't have enough content. Or acceptable content.
From Jon Olsen's training comes this pearl.
Roberto Blake says, "Worry about creating! Nothing else!" Create 100 pieces of content before you expect any reaction to it.
Then keep creating! After 1000 pieces of content, then you will start to generate lots of traction and even make some money from your effort.
That was Roberto's experience.
(Roberto Blake is the Founder of Awesome Creator Academy, an online education platform for entrepreneurs and social media influencers, and the Owner and CEO of Create Awesome Media, a Digital Agency specializing in creating intellectual property and consulting B2B brands on content strategy.)
Is this a realistic number?
Could be.
It was sobering to learn that 91% of website content gets no traffic from Google according to a recent study. https://ahrefs.com/blog/search-traffic-study/ It is apparent that relying of Google to deliver passive traffic to our websites can take a while.
Do the math.
How many website visitors do you need to make one sale?
Would you create a piece of content using a long-tail keyword with the following numbers?
There is no easy answer.
The numbers mean that for this example, people search Google for the sample term 153 times a month. A site listed on Google's first page of the results may get 27 visitors a month. And there are 15 web pages that have the specific term as a keyword. The SEO score of 98 tells us that a new piece of content has an excellent chance of being ranked on the first page of Google.
And there is no short-cut.
Manage your expectations, and...
Embrace the suck.
Read more about affiliate marketing at https://homebusinessforveterans.com/affiliate-marketing-practical-guide-for-beginners
Urgh fantastic stuff man!!!! Great post!
Thanks so much!
Great advice on creating content and setting goals for it @glenpalo, and even if you don't love to write I don't think you would have stuck to it if you did not like the subject that you are writing about, keep up your great work and stay awesome.
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Thanks so much, thisisawesome. It is not so much that I like writing. It is more of trying to help and encourage others.
Thanks @glenpalo, and that's what will keep you creating awesome content.
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STOPVery informative post here man, and thanks for all the info. I don't use keywords much and I know I should, especially in my website pages. I also don't or didn't care much about SEO or search engines in general. I may have to rethink that soon.
Thanks. I suggest considering keywords if you write content. The reason being traffic from search engines is passive once you have posted your content. I periodically promote my website pages on social media, primarily Facebook and Twitter.