5 HACKS TO UPSCALE YOUR SALES DURING SPEAKING ENGAGEMENT

5 things in your speaking driven business that are HARDER than they look - but EASIER than you’re making them:

1. Articulation and distinction - saying what you do and how it’s different, cooler, better, faster, smarter to help your clients and audiences get specific outcomes and results.

2. Prospecting - knowing who to reach out to and how to speak prospect language about prospect problems without sounding like a peddler, “vendor” goofball, or cold calling idiot.

3. Messaging, packaging, and nailing your value prop so that prospects GET it, WANT it, NEED it, and adding a sense of URGENCY so you’re a “have to have” - not a “nice to have”

4. Building a sales process with a predictable daily and weekly flow of prospects, sales, and cash so that you never have to wonder where your next prospect is coming from - or worse, sit by the phone and hope something “falls in your lap.”

5. Scale and leverage mechanisms so you don’t fall into the speaking success trap (aka gig to gig hamster wheel) and how to use amplifier strategies like sponsorship, certification, and licensing to grow your business separate from your personal time, attention, and presence.

© David Newman.