Filling Decentraland – The Challenges of Populating a New World

Decentraland could have content problem. Blockbuster games launched by AAA studies usually arrive on scene with a base level of repeatable content that players can digest. Decentraland is different. Players login expecting to find a theme park full of attractions and consistent themed content. Instead many wander through large swaths of barren pixels before grasping the openness of the platform. The world thrives on the idea that users will stake their claim, build the content of their dreams, and release their masterpiece unto the world. But with the expensive cost of land, and the player base too small to justify the purchase price, the growth of the platform is restricted by the player bases ability to fill the voids with rich, lovingly crafted content.

How did Decentraland develop this content pipeline issue and what is the community doing today to create a sustainable ecosystem free of these growing pains?

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