Application for Delegation -- Steemhouse Publishing

Thank you for giving us this opportunity to describe our project and startup business plan. We have sucessfully launched our first novel in the mainstream and completed a first round of marketing to both major and independent booksellers in the U.S. Next month, our team will expand this marketing strategy into Europe as three of our four executives will be on location there.

As a result of our U.S. marketing push, High Kill has attracted positive attention from one of the largest professional review services in the industry. See the official Kirkus review here. An ad will run in the August 1, August 15, and Sept 1 print and online trade publications of Kirkus Reviews. This ad will feature the name "Steemhouse Publishing" in a prominent manner and website links provided in the ad include information about Steem.

Project Information

Company name:
Steemhouse Publishing

Place of Incorporation:
Virginia, U.S. (EIN available on request)

Token name (if applicable):
n/a

Token Type:
n/a

Market

What problem is the product / project solving?

1. lack of professional publishing presence on the blockchain
2. lack of resources for emergent writers
3. lack of platform to reward authors for high-quality short form fiction

Core Team Details

Rhonda Kay (@rhondak) is the CEO of Steemhouse Publishing and brings more than twenty years of writing, editing, and indie publishing experience to the table. Her novel “Talking to Luke” was a top-twenty bestseller in its category in 2016. She published a second novel in 2017 and her latest one, “High Kill,” was released this year under a Steemhouse imprint.

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Michel Quievreux (@michelios) is the CFO of Steemhouse Publishing and comes to us with years of experience trading and investing cryptocurrency. He is knowledgeable about market conditions and will manage the Steemhouse portfolio. He has a background in system administration and programming, with a strong interest in open source development. In addition, he’s a strong developmental editor in both his native French and in English.

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M. Elaine Moore (@elainemoore) is Editorial Manager for Steemhouse Publishing, bringing with her decades of writing and indie publishing experience that includes four novels, one of which was an Amazon bestseller in 2012, a children’s book, countless poems published in various markets, and short form fiction. She has taught creative writing courses for adults and children and will be serving as a skilled mentor in the Steemhouse Community online writer’s group.

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Martia Wilson is Acquisitions Editor for Steemhouse Publishing, former owner of Dilettante Press and author of “Wilson’s Sampler.” She has served as editor for an online indie music website and has decades of experience as a teacher, blogger, and musician.

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Minimum Viable Product

Our MVP is currently in development by the DLUX team. It will be a heavily marketed Steem front end dedicated to short form fiction with stringent quality control measures. It will function as a simple literary journal, easy to read with compelling hooks for each post designed to entice mainstream readers. The “react” button will lead readers to a @steemhousepub post on the blockchain where the story can be discussed, with the goal of encouraging signup to participate.

Business Strategy

Fiat Revenue Strategy:
Sell books through mainstream retailers like Amazon, Ingram Spark, Barnes & Noble, Kobo, etc.

Fiat Revenue Projections in $/user every month:
Difficult to project as revenue comes from non-accountholders as well as existing users.

How will this increase the amount of STEEM being powered up?
Steemhouse will buy Steem with profits and power up to build our stake. We’ll use FIAT to pay operating expenses and marketing costs but will use Steem and potentially our token to conduct internal business, including compensation of editors.

What financial incentives are you willing to provide to Steemit, Inc.?
We intend to launch a token during a later phase and will be happy to discuss distribution then. We will also market our novels heavily in the mainstream and can provide much exposure for Steemit, Inc. through branding and linkbacks.

How will you become financially sustainable once the delegation is removed?
Steemhouse Publishing is financially sustainable without delegation via book sales and investment. We wish to incentivize author engagement through fair reward, which we can accomplish with delegation as we build our stake.

KPI Progress Measurement

KPI1 description:
Front end working to specification

KPI1 target:
Simple, appealing literary journal that funnels mainstream readers to Steem with one click

KPI2 description:
Community engaging with stories published by literary journal

KPI2 target:
Lively conversation via comments, individuals posting their reactions to content on the blockchain

KPI3 description:
Onboard new users that may not have considered Steem otherwise

KPI3 target:
Ten new users during test phase, exponential increase as project grows

Token Offering

We are not planning to issue a token during this test phase, but doing so at a future point is certain. We are waiting to see what develops with SMTs.

Delegation Request

How much requested:
Test -Tier: 100,000

Time Frame:
Three months

How will delegation be used to add value to Steem:
It will be used to incentivize the creation of content that promotes Steem on external platforms.

It will also be used to give new accounts at least 15 SP to give them the resources needed to use Steem and purchase goods and/or services through our platform, and to create new accounts.

Declaration of Intent

We agree that our business will continue to leverage the Steem blockchain as long as we are receiving a delegation and one year following the removal of the delegation. During this time we also agree to promote the Steem blockchain as a valuable technological protocol that delivers unique value. We are willing to sign a legally binding contract with Steemit, Inc. to this effect.