Application for Steemit, Inc. Delegation - Splinterlands

The Splinterlands project (originally Steem Monsters) would like to officially apply for a "top-tier" Steem Power delegation from Steemit, Inc., based on the application guidelines presented in this post.

If some of our answers below seem a little short, it is only because we did our best to remain within the character limitations specified in the application process post linked above (which was not easy!). If any further details or clarifications are requested we would be happy to provide them either in the comments section or via another post.

Project Information

Company name: Steem Monsters Corp.
Place of Incorporation: PA, US
Token name (if applicable): Steem Monsters Team Token (SMTT)
Token Type (ERC20, Steem-Engine, etc.): Steem Engine, STO

Market

What problem is the product / project solving?

Splinterlands is at the forefront of a huge transformation in digital gaming. Through the use of blockchain technology we are able to offer true digital asset ownership, provable scarcity, and independently verifiable results which combine the attributes of traditional physical collectibles with the benefits of digital gaming.

Core Team Details

Matt Rosen (@yabapmatt)

Matt first started learning computer programming when he was 10 years old because he wanted to make his own video games. Since then he has gone on to design and develop a large variety of digital games and gaming systems supporting hundreds of thousands of players across multiple platforms. Matt has worked for both large companies and small startups and has managed large and diverse teams around the globe. As co-founder and CTO of Steem Monsters, Matt is responsible for overseeing all of the design and development of the game product.

Dr. Jesse Reich (@aggroed)

Dr. Reich is a PhD Chemist out of Texas A&M University. He worked as a professor of chemistry and later in sales for the major Science Publishing companies handling large scale presentations and course material adoptions for major US Universities. He founded the Minnow Support Project, which has the mission of helping the Steem ecosystem grow, and training / retaining new members. He also founded MSP-Waves, a streaming internet radio station with 50 hrs of original content every week produced by 30+ DJs. He's the co-founder of Steem Monsters and is tasked with building the community as well as leading sales planning and marketing.

Nate Aguila (@nateaguila)

Nate Aguila has over 10 years experience in managing the creative direction of DevOps and Agile technology projects. As Creative Director for Splinterlands, he leads the product design for all gaming websites, apps, and marketing initiatives. This includes branding, design, illustration, UX/UI (web + mobile applications), product development, copywriting, communication, and multimedia. His knowledge of form, function, and style serve to elevate the players’ experience while introducing the benefits of blockchain in a user-friendly and intuitive manner.

Minimum Viable Product

https://splinterlands.io

Splinterlands (originally Steem Monsters) is a digital, collectible trading card game where players collect various different types of cards, level them up, and battle in real-time against other players around the world.

It is similar in concept to popular games like Hearthstone or Clash Royale; however, due to the use of blockchain technology, Splinterlands cards are digital assets owned and controlled by each player and are able to be freely bought, sold, traded, and delegated on a decentralized marketplace.

Business Strategy

Fiat Revenue Strategy: Splinterlands sells packs of digital game cards (NFTs represented on the Steem blockchain) for both fiat currency through PayPal in addition to a number of different cryptocurrencies.

Fiat Revenue Projections in $/user every month: Based on revenue and trends over the past year we expect to earn at least $12 in revenue per active account per month.

How will this increase the amount of STEEM being powered up? Due to the fact that every single action in the game is a transaction on the Steem blockchain, and that active players can easily play hundreds of battles per day, it is of vital importance that Splinterlands maintains a significant Steem Power holding in order to ensure that we can support a very large, active player base through delegation. We have already powered up nearly 400,000 STEEM, however if we are to reach our goal of 10X or more growth in active users we will to increase that amount significantly.

What financial incentives are you willing to provide to Steemit, Inc.? The Splinterlands team is prepared to offer Steemit, Inc. equity ownership in the company via our security token offering (registered as an exempt security under US SEC Regulation D) in return for a Steem Power delegation.

How will you become financially sustainable once the delegation is removed? Splinterlands has been profitable for the past year, so while a delegation will certainly help support the project, we do not anticipate that we will be dependent on it for financial sustainability.

KPI Progress Measurement

Suggest at least 3 KPI’s with which to measure the progress of your project in its current phase. KPI’s must be measurable and objective (a percentage or numerical value), or binary (yes / no or completed / not completed).

KPI1 description: New Accounts Created
KPI1 target: 500+ / month

KPI2 description: STEEM Powered Up
KPI2 target: 10,000+ / month

KPI3 description: Total Steem Blockchain Transaction Volume
KPI3 target: 3,000,000+ / month

Token Offering

Token Launch date: January, 2019

Total Token Supply at launch: 20,000,000

Fundraising target (in order to fund expansion into the operational / project growth phase / mass market adoption): $1,000,000

Yearly inflation: None

Percentage of total token supply that will be airdropped to ALL Steem stakeholders (a/k/a SP holders) in proportion to their SP: None, as a Reg D, 504(c) security token we are required to obtain KYC information on all investors and are prohibited from general solicitation.

How many tokens will you offer Steemit Inc. in exchange for the delegation? 10,000 SMTT per month

Do you plan to launch an IEO, ICO, or other public token offering? No

Do you plan to raise money from other investors? Yes, Splinterlands has already raised $100,000 from a group of private investors and is also looking for a large, strategic investment partner.

What is the vesting period for the following:
Team members: Founders: none, others: 1 Year
Early investors: 1 Year
ICO investors: N/A

% token distribution to:
Founders: 70%
Team: 10%
Investors: 20%
Marketing: 0%

Delegation Request

How much of a delegation are you requesting? Top-Tier

Specify the desired time frame for the delegation in 6 month increments: 2 years

Which one of the following answers best describes how the delegation will be used to add direct value to Steem:

If we have to choose only one, then (A), although we plan to use the delegation for (B) and (C) as well.

• A. It will be used to create new accounts
• B. It will be used to give new accounts 15 SP to give them the resources needed to use Steem and purchase goods and/or services through our platform
• C. It will be used to incentivize the creation of content that promotes Steem on external platforms
• D. It will be used to provide limited trial or discount services to clients to encourage them to hold Steem and delegate in the future

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We agree that our business will continue to leverage the Steem blockchain as long as we are receiving a delegation and 1 year following the removal of the delegation. During this time we also agree to promote the Steem blockchain as a valuable technological protocol that delivers unique value. We are willing to sign a legally binding contract with Steemit, Inc. to this effect.