How Does Blockchain Affect Digital Marketing?

In essence, Blockchain allows information to be stored and distributed, but not copied. Its main users use cryptocurrency although it is important not to directly relate this term to Bitcoin because it would lose value when studying the impact it has and will have on all industries.

Next, we are going to explain how the blockchain affects digital marketing and some changes that have begun to occur and will continue to occur with greater notoriety as a result of Blockchain:

• Elimination of the intermediary
• The identity of the consumer and the investment of the user model
• The benefits to qualify

In conclusion, it can be said that the real changes that Blockchain will cause in the digital marketing sector will still take a few years to arrive. However, it is already recommended to implement a strategy that allows you to be aware of all the news in this new technological environment.

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