It's All About the Ads - Terms and Conditions Apply Podcast - Episode 2
In this episode, we explore the history of Internet advertising as it relates to Terms & Conditions agreements. Is advertising a necessary evil, or the Internet’s original sin?
Follow the show on Twitter for updates: @TermsCondPod
The show is available on all major podcast platforms. Subscribe here: https://termsconditionsapply.com/subscribe
Interested in learning more about Ethan Zuckerman’s research group at the MIT Media Lab? Learn more here: https://www.media.mit.edu/people/ethanz/projects/
To see Phyllis Weber’s advertising director skills in action, visit https://www.roanoke.com/
References and Further Reading
“The Internet’s Original Sin” -Ethan Zuckerman, writing in The Atlantic, August 2014 https://www.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/
“Internet Advertising Sees Breakthrough Year in 1997” IAB https://www.iab.com/news/internet-advertising-sees-breakthrough-year-1997/
“Windows XP SP2 Turns 'On' Pop-up Blocking” http://www.internetnews.com/dev-news/article.php/3327991
Internet advertising revenue reports: https://www.iab.com/insights/iab-internet-advertising-revenue-report-conducted-by-pricewaterhousecoopers-pwc-2/#year2000
FB 2019 2Q results: https://s21.q4cdn.com/399680738/files/doc_financials/2019/Q2/Q2-2019-Earnings-Presentation-07.24.2019.pdf
E. Zuckerman on MIT Media Lab Website: https://www.media.mit.edu/people/ethanz/overview/
“Weber named Roanoke Times ad director” https://www.roanoke.com/business/weber-named-roanoke-times-ad-director/article_c0f77fed-5acf-5224-87d2-6abf8315931b.html
Tracking Pixels: https://en.ryte.com/wiki/Tracking_Pixel
Cookies: https://en.ryte.com/wiki/Cookie
Google’s ad revenue: 2001-2018: https://www.statista.com/statistics/266249/advertising-revenue-of-google/
“You’re only worth $1.21 to Facebook” CNN Money https://money.cnn.com/2012/05/16/technology/facebook-arpu/index.htm
BH Media Group Terms & Conditions: https://www.roanoke.com/site/terms.html
BH Media Group Privacy Policy: https://www.roanoke.com/site/terms.html/#privacy
Music from https://filmmusic.io
"Hard Boiled" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"George Street Shuffle" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Martini Sunset" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Cool Vibes" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Sneaky Snitch" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
"Kool Kats" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)
Other music:
“Let That Sink In,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/
Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/
“Southside,” composed by Lee Rosevere. https://leerosevere.bandcamp.com/
Used under a Creative Commons Attribution 4.0 International License https://creativecommons.org/licenses/by/4.0/
“Royale,” performed by Josh Lippi & the Overtimers https://joshlippi.bandcamp.com/
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Every now and then I will have to get online on some computer somewhere that doesn't have an adblocker installed and it reminds me what a circus internet ads still are. Definitely interesting to see the shift now away from even targeted ads and toward product placement with influencers.
Great podcast, I listened while doing some art and it flowed well, I am really impressed with the quality of what you have been putting together.
Cheers
@tipu curate
Upvoted 👌 (Mana: 10/35 - need recharge?)
Hey Carl,
Thanks again for listening, and I'm glad you enjoyed it. This one was incredibly fun to put together, mainly because of the folks I interviewed. I have learned so much about these things by talking to other people.
I'm also very excited to release next week's episode, because my guests were fantastic yet again.
You're right about the ads, though. I've been using the Brave browser on desktop and I switched to Firefox on mobile because you can add an ad blocker, so I don't see them quite as much, but when I do, it reminds me of the wild, wild, west that still exists out there.
Thank you again for stopping by.