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The future is now.

getting a coin listed at any exchange is just a money thing those days they want from the devs. a shitload of money for the listing and free coins as a gift. Sure the coin price can develop better with listings on bigger exchanges but don not believe there was a huge money flow into coinbase from BCH before they considered accepting it. There are some nice interviews out there from smaller coins which didnt want to pay millions for the listing.

They probably listed it 1. To get people their bch from august that was promised (and people were raging over) 2. Because some very popular people in the space are pushing for it. Bch doesnt serve more purpose than ltc or dash for example. Besides having the name bitcoin in it i dont vet why people like it so much