"Build your brand" (from "Hierarchy of engagement") is actually a "core action" worth thinking about.

For bloggers, each blog post builds their brand. Imagine simply naming the little pen symbol for starting a new post as "build your brand". With each post you publish, you create "a brand" of someone writing stuff worth reading.

The "World Domination" of dan is really an excellent vision I fully share. As you say, we are still on track, too bad we don't seem to have suitable leadership to progress at a meaningful pace toward "Emerald City"