Grow Your Business With Personalized Email Marketing
Personalized messages is one of the most important factors to apply to your outbound marketing campaigns. Other than increasing your conversion rates by up to 800%, it will provide an intangible quality to your marketing campaign’s mechanism. Finding the right email marketing service provider should be determined by many factors, like delivery rates, customization capacity, tracking and reporting features, and more. However, if the email marketing service provider doesn’t provide you with merge tags or personalization features, then keep looking till you find one that does. We can’t stress enough how important personalized emails are to your business. Nonetheless, we we’re going to do so in this article.
Emotional Impact – Your Brand
Imagine you walk into a store to buy pants. From the moment you walk in, a salesperson comes up to you and says “Hi Mike! So happy you dropped by. We have the perfect pair of pants for you.” Mike will definitely be happy with his shopping experience. You’ve made Mike happy, which will turn him into a loyal customer that’s going to go around praising your brand to his family and friends. If you were to apply this method of interaction with all your customers, can you imagine the compounded growth rate your business will gain? You’re going to have an ever growing customer base of Mikes!
Sense of Security – IP Reputation & Delivery Rates
Addressing your customers by their names informs email service providers (ESPs), such as Gmail, that this is not a spam email and that you know who you’re sending this email to. This means that ESPs’ spam filters will mark you as a ‘safe’ email sender. Consequently, this will improve your IP reputation, which will improve your email delivery rate.
Engagement - Conversion, conversion, conversion!!!
The digital marketing landscape is all about conversion rates. Whether your conversion is measured in terms of sales, subscriptions or replies, your bulk email marketing campaign should have a clear purpose. Let’s break it down by each email element. First let’s start with your email’s subject line. Having your contact’s name placed in the subject line will drastically improve your open rate. Secondly, placing your customer’s name within your email’s body will ensure your message is well received and will improve your click rate. Finally, using your contact’s company name, country, mobile number and other information will tell your contact that you know who they are and that you cater to each customer’s needs.
Creepy Stocker or Well Informed?
There is a fine line between being attentive and being creepy. Don’t get too personal and make sure you don’t cross that line. Keep it professional and don’t go on by bombarding your contacts with personalized tags. The most accessible data can be the creepiest. For example, just because you have location data on users, doesn’t mean you should tell them you know where they live. Resist the temptation to regurgitate everything you know about the recipient. Address pain points and solutions rather than just stating the obvious.
Emails without personalization may give the impression that you are a spammer behind a brand that is soulless and untrustworthy. Make sure you always run personalized marketing activities and make sure that this is also reflected in your operations or customer front. Understand your customers’ preferences and cater to them. Apply this method to all your marketing activities and without a doubt your business will flourish.