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RE: Do you build a product or find the market first?
Next time you get a huge order like that you should make a deal to get money upfront to fund the operation! It's much easier to be consumer funded than owe money on loans.
I agree. You should have done it the other way round - presales is the way to go.
I also agree with @kamaitha that: "When you run a start up, you find yourself attending workshops to ‘train you’ on entrepreneurship. Most of them just feed you a lot of BS"